Creative Head

2 months ago

bangalore, India Mirchi Full time

KEY RESPONSIBITILES:

  • Manage the sound-scape of the station through appropriate creative and marketing interventions to Increase or Maintain the listenership
  • Acts as an interface between Programming & sales team, thereby supporting the sales team by providing creative inputs in order to increase the overall ad spends by clients
  • Build brand Mirchi by ideating fresh programming initiatives – on air campaigns, programming led on-ground events & new properties to ensure brand differentiation & thus increase brand recall at station level
  • Invest time in local RJ’s to grow & develop them as local celebrities
  • Through strong networking, must focus on identifying best of local talent and ensure to bring the creative minds from the market on board with Mirchi
  • Build radio as a category for both listeners & advertisers
  • People Management
  • Identifying the right talent and investing time in developing them by frequent feedback on their performance
  • Monitor, Coach and mentor team members on regular basis
  • Development of Jocks as per guidelines
  • Must have an eye to spot the local talent to fill up vacancies locally



INTERNAL STAKEHOLDER MANAGEMENT:

  • Station Head, Cluster Programming Head, Regional Programming Head



TECHNICAL SKILLS & QUALIFICATION REQUIRED:

  • Graduation / Post Graduation (Any specialisation) with 7 -10 years of relevant experience
  • Must be well read in variety of areas and has to keep up with the latest events in the City / Country
  • Knowledge of local language is mandatory (Kannada)
  • Experience in Digital content conceptualisation



PERSONAL ATTRIBUTES:

  • Excellent communication skills
  • Good Interpersonal Skills
  • People Management

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