Head - Marketing Automation & Retention Marketing

6 days ago

bangalore, India Livspace Full time

ABOUT US

Livspace is Asiaʼs largest and fastest-growing omnichannel home interiors and renovation platform. Using its proprietary technology, Livspace provides a one-stop renovation solution for homeowners—from design to managed last mile fulfillment for all rooms in a home. The platform has organized a fragmented industry, bringing together designers, brands, manufacturers, and contractors to enable an eCommerce-like trusted, and predictable experience.


The company launched operations in Bengaluru, India in 2015. Since its inception, Livspace has organized a fragmented industry, bringing together a curated community of designers, brands, manufacturers and contractors. This has resulted in an e-commercelike trusted and predictable experience for the homeowners. Livspace boasts of a community of 50000+ satisfied customers and over 2000 interior designers.


The company is already the largest employer of interior designers in the country. Livspace currently serves Singapore, Malaysia, Saudi Arabia as well as 30 metro and non-metro areas in India including - Bengaluru, Chennai, Delhi, Noida, Gurgaon, Mumbai, Thane, Pune, Hyderabad, Kolkata, Ahmedabad, Kochi, Jaipur, Lucknow, Indore, Surat, Coimbatore, Mysore, Mangalore, Vizag, Vijayawada.


Livspace has showcased phenomenal growth since its launch, having delivered over 125,000 rooms and selling over 7.5 million SKUs through its platform. The company also delivered 50,000 homes across all our serviceable locations. The founders - Anuj Srivastava and Ramakant Sharma are former Google and Myntra executives respectively, who are seasoned entrepreneurs and successful angel investors. Livspaceʼs leadership team combines world-class talent and entrepreneurial experience gathered at some of the best companies in the world.


Livspace has raised around USD 450 million in capital from some of the top global investors including KKR, Ingka Group Investments (part of largest IKEA retailer Ingka Group), TPG Growth, Goldman Sachs, Kharis Capital, Venturi Partners, FFP (Peugeot Groupʼs Holding Company), EDBI, Bessemer Venture Partners, Jungle Ventures, Helion Ventures and UC-RNT. For more information, please visit:


Looking for Head - Marketing Automation & Retention Marketing who will own marketing technology stack and work closely with marketing, sales, product and data teams to plan and deliver ideas that drive customer acquisition, solution adoption and customer retention. With a strong understanding of best practices of marketing automation tools and communication channels, you will help improve conversions at every stage of customer funnel via lead nurturing after finding gaps on analysing data.


Responsibilities of the Marketing Automation Manager

  • Conversion & Retention Strategy
  • Set the short and long-term vision for every stage of the customer lifecycle,
  • Developing a strategy and roadmap to deliver the vision.
  • Marketing Automation
  • Develop and manage marketing automation workflows using platforms like HubSpot, etc
  • Implement and optimize email marketing, WA campaigns and calling campaigns to nurture leads through the marketing/sales funnel.
  • Monitor and analyze the performance of automation campaigns to ensure maximum ROI.
  • Data Management & Analysis
  • Maintain and segment the marketing database for targeted campaigns.
  • Track and report on key metrics such as open rates, click-through rates, conversion rates, booking rates and cost metrics as well.
  • Utilize analytics to make data-driven decisions and optimize marketing strategies.
  • Journey Optimisation
  • Work with data teams to analyze the effectiveness of customer acquisition and retention campaigns and the impact they have on end-to-end customer experience.
  • Stake Holder Management & Collaboration
  • Collaborate with a variety of stakeholders from across the business to identify opportunities for marketing automation & communication to reduce costs, increase sales and improve efficiencies.
  • Train and upskill the marketing team, develop governance and use best practice methods and to ensure successful delivery of Whatsapp & Email marketing campaigns.
  • Content Development
  • Work with content creators to produce engaging and relevant content for lead nurturing campaigns.
  • Ensure all content is aligned with brand guidelines and messaging.



Marketing Automation Manager Qualification

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing automation and lead nurturing for a lead based business.
  • Experience in marketing automation, retention marketing or a wider digital marketing role for a high growth B2C Technology business.
  • Experience in setting up automated campaigns in popular Marketing Automation tools connecting various communication channels like email, whatsapp, sms.
  • Experience in implementing web tracking technologies (Google Analytics, Mixpanel etc).
  • Expertise in translating complex data into actionable insights for stakeholders.
  • Ability to pivot quickly and make fast decisions based on changing needs in a high growth environment.
  • Strategic mindset that can see beyond the day-to-day to help the business achieve long-term customer acquisition and retention goals.
  • Comfortable with working to tight deadlines and strong attention to detail.
  • Excellent interpersonal, communication and project management skills, with the ability to prioritize tasks across multiple projects.

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