Key Accounts Manager

Job Description Job Title: Key Accounts Manager E-commerce Location: Delhi NCR Department: Sales & Business Development Company: Prasuma (Leading Ready-to-Eat & Frozen Foods Brand) About Prasuma Prasuma is one of India's fastest-growing premium food brands, known for its iconic Momos, Frozen Snacks, and Ready-to-Eat products. With a strong presence across E-commerce Prasuma is redefining convenience food through quality, taste, and innovation. Role Overview The Key Accounts Manager E-commerce will be responsible for driving revenue growth, building strong platform relationships, and ensuring brand excellence across leading online partners & Quick commerce platforms example blinkit, zepto, big basket, flipkart, . This role involves managing P&L for key e-commerce accounts, executing business plans, and collaborating cross-functionally to deliver growth targets. Key Responsibilities - Revenue Delivery & Growth - Achieve monthly, quarterly, and annual sales targets for E-commerce channels. - Drive volume, value, and profitability across key accounts. - Develop and execute account-specific business and growth plans. - Account Management & Relationship Building - Manage and strengthen relationships with key partners including Amazon, Blinkit, Zepto, Swiggy Instamart, BigBasket, and others. - Lead Joint Business Planning (JBP) with major accounts. - Negotiate listings, margins, promotions, and visibility initiatives. - Distribution & Availability - Ensure 100% product availability across all online platforms. - Coordinate with supply chain for smooth order fulfillment and replenishment. - Track and improve fill rates while minimizing out-of-stock (OOS) issues. - Visibility & Activation - Plan and execute platform activations, banner ads, and content improvements. - Ensure consistent brand presence and adherence to brand guidelines. - Drive visibility through deals, sponsored listings, and feature spots. - Promotions & Scheme Management - Design and implement promotional schemes aligned with business strategy. - Monitor and evaluate ROI on promotions and marketing spends. - Optimize trade spends while maintaining profitability. - Data Analytics & Reporting - Analyze sales performance, category trends, and platform data. - Track competition pricing, promotions, and new product launches. - Provide actionable insights to management for business decisions. - E-commerce Growth - Optimize product content, keywords, and search rankings. - Manage performance marketing campaigns (AMS, sponsored ads, etc.). - Improve conversion rates and enhance consumer engagement. - Cross-Functional Collaboration - Work closely with Marketing, Supply Chain, and Finance teams for seamless execution. - Partner with marketing for platform activations and creative content. - Support finance in receivables, claims, and reconciliations. - Compliance & Governance - Adhere to company policies on pricing, trade terms, and claims. - Ensure timely claim settlement and minimize financial leakages. Required Skills & Qualifications - Graduate/Postgraduate (MBA preferred) with 47 years of experience in E-commerce Key Account Management, preferably in FMCG or Frozen Foods. - Strong understanding of E-commerce business models, analytics, and platform dynamics. - Excellent negotiation, analytical, and relationship management skills. - Proficiency in Excel, data analytics, and sales reporting tools. - Entrepreneurial mindset with a results-driven approach. Reporting To: National Sales Manager E-commerce Why Join Prasuma - Be part of a fast-growing premium food brand shaping India's ready-to-eat market. - Work with a dynamic team driving innovation in E-commerce. - Opportunity to scale business impact across national online channels Skills: communication,ecommerce,sales & marketing,quick commerce,advanced excel skills,sales