Key Account Manager

Job Description At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining impossible. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice. Key Account Manager - Tender POSITION PURPOSE: We are hiring an experienced Key Account Manager Government & Tender Business to lead our radiology portfolio across India's major central and state government healthcare institutions. The role focuses on driving business for pressure injectors, contrast media, and radiology consumables/disposables through tenders, rate contracts, institutional procurement, and the Government e-Marketplace (GeM). The ideal candidate has a strong background in government medical procurement, with hands-on experience in tendering, bidding, compliance, specification management, GeM listings, and liaison with government buying authorities. The position requires deep engagement with central government institutions like AIIMS, Defense Hospitals (DGAFMS), Railways Health Units, ESIC, CGHS, and key state medical colleges, state procurement agencies, and state health missions. The role is based in New Delhi, reporting to the Regional Sales Head North. YOUR TASKS AND RESPONSIBILITIES: Government Account Management - Manage key central and state government healthcare institutions including AIIMS, DGAFMS/Defense Hospitals, Railways, ESIC, CGHS, state government hospitals, and state-run medical colleges. - Build strong relationships with government stakeholders: procurement officers, tendering committees, biomedical engineers, purchase heads, hospital directors, and nodal officers. - Drive penetration of our radiology product portfolio in government-funded facilities across India. Tendering & Bidding Excellence - Lead the complete tender cycle: pre-tender engagement, specification influence, documentation, bidding, negotiation, and post-award execution. - Ensure compliance with technical specifications, eligibility criteria, financial formats, and statutory requirements. - Track tender calendars (central & state), rate contract expiries, and new government spending programs. - Drive successful participation in GeM (Government e-Marketplace) tenders, bids, and catalog management. Commercial Execution & Compliance - Manage commercial discussions with tender authorities, rate contract committees, and government procurement agencies. - Ensure adherence to procurement acts, pricing norms, regulatory requirements, and statutory compliance. - Work closely with local distributors/agents for tender fulfilment, supply management, invoicing, and payment recovery from government bodies. Stakeholder Liaison & Influence - Engage with central purchase bodies such as HLL Lifecare, RITES, HSCC, State Medical Services Corporations, and State Health Missions (NHM). - Collaborate with tendering authorities to ensure product specs, clinical benefits, and compliance documents are clearly understood. - Conduct product, specification, and compliance briefings to government committees and technical evaluation authorities. Internal Coordination - Work with marketing, service, logistics, and supply chain teams for tender execution. - Provide forecasting inputs for government business and ensure timely fulfilment against rate contracts. - Maintain strong coordination with local sales teams across regions for state-level tender participation. WHO YOU ARE: Must-Have - 512 years of experience in government healthcare sales, tender-driven medical device sales, or capital equipment procurement-based business. - Proven success in bidding, winning, and executing government tenders in the medical device / hospital equipment domain. - Strong knowledge of: - GeM portal (bidding, catalog creation, compliance, L1 strategies) - Central & State procurement rules - Rate contracts, limited tenders, single tender procurements - Government procurement acts and tendering SOPs - Experience dealing with AIIMS institutions, DGAFMS, Railways, CGHS, ESIC, State Medical Corporations, and Medical Colleges. - Experience in selling radiology equipment, capital equipment, high-value consumables, or related hospital products. Good to Have - Understanding of specifications and evaluation criteria for radiology products like pressure injectors and contrast media. - Prior involvement in technical committee meetings, PAC approvals, and SDR document submissions. - Experience managing government payment cycles and working with authorized agents for supply chain execution. Education - Bachelor's degree in Science / Pharmacy / Engineering / Biomedical / Life Sciences. - MBA preferred but not mandatory. Ever feel burnt out by bureaucracy Us too. That's why we're changing the way we work- for higher productivity, faster innovation, and better results. We call it Dynamic Shared Ownership (DSO). Learn more about what DSO will mean for you in your new role here https://www.bayer.com/enfstrategyfstrategy Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext. Please don't rely upon any unsolicited email from email addresses not ending with domain name bayer.com or job advertisements referring you to an email address that does not end with bayer.com. For checking the authenticity of such emails or advertisement you may approach us at [Confidential Information]. YOUR APPLICATION Bayer is an equal opportunity employer that strongly values fairness and respect at work. We welcome applications from all individuals, regardless of race, religion, gender, age, physical characteristics, disability, sexual orientation etc. We are committed to treating all applicants fairly and avoiding discrimination. Location: India : Delhi : Delhi || India : Delhi : New Delhi || India : Delhi : New Delhi - Other Division: Pharmaceuticals Reference Code: 857785 Contact Us - 022-25311234