B2B Sales Head Agriculture

Job Summary

Owns farmer-group acquisition and onboarding for KhetPe via B2B2C/G2C channels. Generates leads and signs up FPOs, cooperatives, SHGs, sugar mills, NGOs, agri-retail networks, and community influencers—driving activation and renewals at scale

Roles & Responsibilities

- Define and execute a farmer-group acquisition strategy through FPOs/co-ops/SHGs/sugar mills/NGOs/agri-retailers/KVKs—excluding enterprise contracts and government tenders.
- Build a repeatable lead engine: field outreach, village demos, WhatsApp/referral programs, micro-events, and partner roadshows.
- Own the onboarding playbook: group mapping, data import, consent capture, KYC (as needed), training schedules, and go-live milestones.
- Drive activation and adoption: first-week actions, WAU/MAU growth, renewals, NPS, and cohort retention; deploy "KhetPe Mitra" influencer networks.
- Set and run field cadences: beat plans, daily call metrics, demo targets, booth/activity days, and local-language collateral.
- Coordinate tightly with Inside Sales/Telesales for lead nurturing, callbacks, and reactivation.
- Price and package group subscriptions; manage collections and receipt hygiene in coordination with Finance.
- Maintain CRM discipline: clean pipelines, stage definitions, conversions, win/loss, and weekly forecast reviews.
- Escalate any enterprise-scale or government opportunities to the B2B/B2G teams per RACI to avoid overlap.
- Capture structured user feedback; feed insights to Product Manager and PMO/BA for JIRA stories and roadmap inputs.
- Ensure compliance with data privacy, consent, and communication norms; monitor channel fraud/abuse risks and remediate quickly.

Candidate Profile & Skill Requirements

Experience:

- 8–12 years in rural/channel sales with 3–5 years leading farmer-group or community distribution at scale.
- Proven success onboarding FPOs/co-ops/SHGs and running field programs; comfort with multi-district rollouts.
- Hands-on with CRM-driven funnels, collections, and renewal motions.

Core Skills:

- Lead generation, partner/channel enablement, and event/demonstration playbooks
- Funnel management, forecasting, cohort tracking, and basic BI/Excel.
- Training and enablement for field reps; vernacular communication and collateral deployment.

Leadership Competencies:

- Builds, coaches, and motivates high-output field and inside sales teams.
- Crisp execution, disciplined cadences, and rapid unblock/escalation.
- Clear written and verbal communication; strong stakeholder coordination

Industry Knowledge (Preferred):

- FPO/co-op structures, sugar value chain, agri-retail networks, and NGO/CSR ecosystems.
- Farmer buying behavior, seasonality, and regional language nuances.

Personal Attributes:

- Boots-on-ground operator; owner mindset.
- Integrity, resilience, and persistence.
- Organized, detail-oriented, and results-focused.

About SWANSAT GROUP

SwanSat Group stands at the intersection of deep technology, precision intelligence, and social impact, uniting three powerful verticals to transform how nations, businesses, and communities make decisions.

At our core is SwanSat, a leader in satellite and geospatial intelligence. We harness cutting-edge SAR, optical, and thermal data, enhanced with advanced AI/ML algorithms, to deliver unmatched insights for agriculture, disaster management, defense, and climate resilience. Our technology doesn't just observe the world — it predicts, protects, and empowers.

Through KhetPe, our AgTech powerhouse, we place the world's most accurate crop intelligence directly into farmers' hands. From hyperlocal weather forecasts and irrigation advisory to yield prediction and market linkage, KhetPe is building a future where every farmer can increase income, reduce risk, and sustainably grow. It's precision farming, scaled to millions, without the guesswork.

With BhoomiSure, our InsurTech innovation, we are rewriting the rules of crop and disaster insurance. Using field-level satellite data and automated claim triggers, BhoomiSure ensures real protection with zero delays — no paperwork, no disputes, just fast, fair payouts when farmers need them most.

Together, SwanSat Group is more than a business — it's a platform for transformation. We operate at the scale of nations, with the agility of a startup, and the integrity of a mission-driven team. From space to soil to security, our vision is bold: to deliver predictive intelligence that changes outcomes before crises strike, and to enable prosperity where uncertainty once ruled.

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