Marketing & Sales Lead - Techleap (industrial Grade Centre Of Excellence To Be Set Up In Institutions And Government)

Function B2B B2G Sales o Partnerships o Brand Demand Gen B2C as a plus Location Pan-India Bengaluru Delhi Mumbai preferred Reports to CEO Program Director - TECHLEAP Leads Regional Sales Managers Partner Channel Managers Digital Marketing team Proposal Pre-Sales Role Purpose Lead and scale the commercial and brand growth engine for TECHLEAP Mentric s flagship skill-education ecosystem This role combines B2B B2G enterprise sales state and central skill missions HEIs universities PSUs with strategic marketing across brand demand generation and digital field initiatives Key Objectives Win and execute government programs MEGA ITI NSDC SSC state skilling CSR PPP tenders RFPs Establish long-term academy and lab partnerships with colleges and universities Build TECHLEAP into a strong industry-linked brand known for employability and institutional imp Key Responsibilities 1 Go-to-Market Pipeline Ownership B2B B2G Build the national GTM plan targeting states universities polytechnics and CSR PSU opportunities Own enterprise pipeline 3-4x coverage through account-based selling territory planning and partner engagement Lead RFI RFP EoI GeM responses solution framing bid management pricing and compliance 2 Government Institutional Sales Engage with Skill Depts MSDE State Missions DTEs and Universities to drive MoUs PPPs and framework agreements Build OEM integrator alliances FANUC SMC ABB etc for joint bids and co-funded projects 3 Value Proposition Consultative Selling Craft institutional value stories covering brand impact accreditation placement and ROI Deliver CXO-level pitches and develop proposal assets decks case studies and ROI tools 4 Marketing Brand Leadership Own TECHLEAP brand strategy positioning and partner governance Drive integrated marketing digital SEO social automation content and field activations roadshows conclaves demo days Build thought leadership through PR media and industry body engagement 5 Channel OEM Co-Marketing Execute joint campaigns demo tours and events with OEMs and partners Manage MDF JMF programs lead sharing and case-study pipelines 6 Team Process Tools Build and lead a strong sales marketing team AEs bid managers BDRs digital Implement CRM and automation Salesforce HubSpot ensure pipeline hygiene and accurate forecasts Track performance through OKRs and dashboards pipeline win rate CPL CAC ROI Qualifications Experience 10 years in enterprise education GovTech or edtech sales marketing with proven B2G tendering and B2B institutional sales experience Strong record of securing multi-crore multi-year education skill or technology projects hands-on experience with government e-procurement platforms GeM CPPP state portals Proven leadership in marketing and brand-building initiatives digital offline and content-driven demand generation Exposure to B2C student marketing funnel management counsellor networks and digital CAC optimization is an added advantage Skills Competencies Expertise in consultative selling ROI-based solution storytelling and senior stakeholder engagement Strong proposal writing and bid management skills adept in pricing SLAs commercial terms and contract review Data-driven marketer skilled in segmentation A B testing performance analytics SEO SEM and marketing automation Proven team leadership under target pressure with focus on coaching pipeline management and execution discipline Excellent communication and presentation skills proficiency in English regional languages a plus Willingness to travel extensively 40-60 for client partner and event engagements Success Metrics KPIs Maintain strong pipeline health 3x coverage 25-35 win rate on qualified B2B B2G deals and optimized sales cycle time Achieve annual order intake targets and grow recurring revenue from campuses and government programs Drive marketing effectiveness through MQL SQL conversion rates marketing-sourced pipeline CAC optimization and event webinar ROI Strengthen brand performance measured by media visibility OEM partner co-marketing reach inbound leads and website conversions Expand and activate the partner ecosystem number of active OEM channel MoUs and value of co-funded initiatives