Lead Generation

About Abhyaka Academy Abhyaka Academy is an online learning platform focused on students from 4th–10th class , Intermediate and IT Courses. We specialized in application-oriented teaching approach that helps students build strong fundamentals and real-world understanding. We are expanding and looking for a Lead Generation & Growth Executive to help us reach more students and parents across India. Role Overview This is a hands-on growth role. You will own the end-to-end lead funnel – from running campaigns and generating leads to working with our telecalling and counselling team to drive enrolments. You’ll manage ads, SEO, creatives, basic automation, and reporting. Key Responsibilities - Plan, set up and manage Facebook / Instagram / Google Ads focused on lead generation - Create and optimise lead forms, landing pages and basic funnels for parents & students - Design campaign posts and ad creatives in Canva (social posts, ad creatives, banners, etc.) - Implement basic SEO for our website/landing pages (keyword research, on-page optimisation, meta tags, titles, descriptions, internal links, etc.) - Set up and manage simple WhatsApp and email campaigns to follow up with leads (reminders for demos, offers, batch start dates, etc.) - Track all leads using Google Sheets / simple CRM and maintain clean, updated data - Coordinate with the telecalling / IVR team to ensure quick follow-up and demo bookings - Take ownership of clear KPIs: leads per month, cost per lead (CPL), demo bookings and enrolments - Prepare weekly performance reports with insights and action items (CPL, CTR, conversion rate, top campaigns, suggestions) - Run A/B tests on creatives, ad copies, audiences and offers to continuously improve results - Work closely with the Founder to plan growth campaigns for different classes, boards and courses Requirements - 1–3 years of hands-on experience in performance marketing / lead generation - Practical experience with Meta (Facebook/Instagram) Ads and/or Google Ads - Basic working knowledge of SEO (on-page basics, keyword intent, meta tags, headings, internal links) - Experience using Canva (or similar tools) to create ad creatives and social media posts - Ability to work confidently with numbers, dashboards and Excel/Google Sheets - Strong understanding of CPL, CTR, conversion rate and other key performance metrics - Good communication skills and ability to work independently in a startup environment - Flexibility to support key campaigns during peak admission periods (evenings/weekends) when required Good to Have (Preferred) - Experience in EdTech, coaching institutes, or local service businesses - Experience setting up lead campaigns for education or training institutes - Familiarity with Google Analytics, Meta Ads Manager or other analytics tools - Experience with basic WhatsApp marketing tools / email tools - Comfort creating content/communication in English + [Telugu/Hindi or your regional language] to connect better with parents Mindset We’re Looking For - High sense of ownership and accountability – you treat the budget as your own - Experiment-driven: you test, learn and iterate fast based on data - Comfortable working in a fast-paced, early-stage startup - Student- and parent-first mindset – focused on real value, not just clicks Compensation & Benefits - Compensation Range: - Fixed pay: ₹18,000 – ₹25,000 per month (depending on experience) - Performance-based incentives linked to leads and admissions - Freedom to experiment and build campaigns from scratch - Direct interaction with the Founder and core team - Clear growth path into a Senior Growth / Marketing role as we scale