Area Sales Manager

1 week ago

Guwahati Assam, India Contactx Full time

Job Title Area Sales Manager - LED Channel SalesJob Summary The Area Sales Manager ASM - LED Channel Sales is responsible for driving sales expanding channel presence and managing distributor retailer relationships within the assigned territory The role focuses on achieving sales targets developing channel partners monitoring market trends and ensuring strong business growth for LED lighting products Key Responsibilities1 Sales Revenue Growth- Achieve monthly quarterly and annual sales targets for LED product categories - Drive secondary and tertiary sales through channel partners - Expand market share within the assigned geography 2 Channel Development Management- Identify onboard and manage LED distributors dealers and retailers - Strengthen relationships with channel partners through regular visits support and performance reviews - Ensure adequate stock levels and product visibility across outlets - Conduct dealer meets product training and promotional activities 3 Market Expansion Business Strategy- Identify new business opportunities and unexplored markets for LED products - Execute channel expansion strategies to increase coverage in electrical trade modern retail and project-based channels - Coordinate with marketing teams to roll out territory-specific campaigns 4 Team Management if applicable - Manage a team of Sales Executives Sales Officers - Set targets provide sales coaching and monitor daily weekly performance 5 Market Intelligence Reporting- Track competitor activities pricing schemes and market trends - Gather customer and dealer feedback and share actionable insights with management - Maintain accurate sales reports forecasts and CRM updates 6 Operational Responsibilities- Ensure timely payments from distributors and adherence to credit policies - Monitor claims returns pricing discipline and scheme implementations - Coordinate with supply chain teams for product availability Required Skills Competencies- Strong knowledge of LED lighting products and electrical trade network - Excellent negotiation and channel relationship-building skills - Strong communication presentation and analytical abilities - Ability to work independently and drive results in a competitive market - Proficiency in MS Excel CRM tools and sales reporting Qualification Experience- Bachelor s degree MBA preferred - 7-10 years of experience in channel sales preferably in LED lighting or any electrical products- Proven track record of achieving sales targets and managing distribution networks KPIs Performance Metrics- Sales target achievement- Distributor productivity and active counter expansion- Market coverage and product penetration- New channel partner acquisition- Outstanding and payment management- Execution of schemes and promotional activitiesInterested candidates please whatsapp me on 8779617605 ref updazz com

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