
Paid Ads Specialist – Lead Generation B2B
3 weeks ago
Job Title: Paid Ads Specialist Lead Generation
Location: [On-site, Gurugram]
Employment Type: Full-time
About CreateBytes
CreateBytes is a technology and design company delivering AI-driven solutions, product development, and innovative digital experiences for startups, enterprises, and government clients. We combine engineering, AI, and creative design to solve real-world business problems.
Role Overview
We are seeking a results-driven Paid Ads Specialist to plan, execute, and optimize paid advertising campaigns focused on B2B lead generation for our AI, product development, and design services. The ideal candidate has hands-on experience in managing multi-channel ad campaigns, understands high-ticket B2B service funnels, and can deliver a measurable ROI.
- Key ResponsibilitiesStrategy & Planning:
- Develop paid ad strategies tailored to CreateBytes target industries (AI, tech, startups, enterprises).
- Research and identify high-intent audience segments.
- Campaign Management:
- Launch and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads (Facebook/Instagram).
- Set up retargeting campaigns for warm leads.
- Implement A/B testing for creatives, copy, and landing pages.
- Performance Tracking:
- Monitor KPIs (CPL, CTR, ROAS, conversion rate) and adjust campaigns accordingly.
- Build dashboards/reports for internal review.
- Creative & Collaboration:
- Work with design/content teams to produce engaging ad creatives and landing pages.
- Ensure ad messaging aligns with CreateBytes brand tone and value proposition.
- Funnel Optimization:
- Implement conversion tracking, UTM tagging, and CRM integration.
- Optimize landing page conversion rates.
- Requirements3+ years of paid ads management experience, preferably in B2B tech/services.
- Proven track record of generating high-quality leads with measurable ROI.
- Strong skills in Google Ads, LinkedIn Campaign Manager, Meta Business Manager.
- Knowledge of analytics tools (Google Analytics 4, Tag Manager, Looker Studio).
- Understanding of sales funnels and lead nurturing in high-value services.
- Excellent copywriting and ad creative brief skills.
- Nice-to-HaveExperience in AI/IT services marketing.
- Familiarity with HubSpot, Zoho CRM, or similar.
- Knowledge of SEO fundamentals for integrated campaigns.
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