Digital Marketing Specialist

4 days ago

Gurgaon, Haryana, India beBeePPC Full time ₹ 15,00,000 - ₹ 25,00,000
Job Description

As a seasoned SEO and PPC specialist, you will be responsible for driving high-quality leads through organic SEO and paid search campaigns. You will optimize both organic and paid search strategies to enhance our visibility in the market and drive targeted traffic. Your expertise in GA4 will enable you to track, analyze, and report on the performance of SEO and PPC campaigns, making data-driven adjustments to ensure maximum lead generation and conversion.

Key Responsibilities:
  • Focus on Organic Lead Generation: Optimize SEO strategies, including keyword research, technical SEO, and on-page optimization.
  • Track and Report Performance: Use GA4 to track SEO and PPC performance, including key metrics such as organic traffic, PPC campaign performance, CTR, CPC, and conversions.
  • Optimize Campaigns: Manage PPC campaigns on platforms like Google Ads, LinkedIn Ads, and Facebook Ads to drive high-quality leads and conversions.
Required Skills and Qualifications:
  • 4-7 years of experience in SEO and PPC with a focus on lead generation for B2B SaaS and B2C markets.
  • Expertise in SEO, keyword research, technical SEO, on-page optimization, and ranking in AI engines.
  • Proficient in PPC campaign management, Google Ads, LinkedIn Ads, and Facebook Ads.
  • Proficiency in GA4 for tracking SEO and PPC performance, analyzing data, generating insights, and creating funnels and user journeys.
Benefits:

You will have the opportunity to work with a dynamic team, develop your skills, and contribute to the success of our organization.

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