
WoCo - B2B Marketing Specialist
3 weeks ago
About WoCo
WoCo is a fast-growing HR technology company serving 100+ organizations across India with our comprehensive workforce management platform. We're at an inflection point, scaling rapidly and expanding into new markets.
The Opportunity
We're seeking a B2B Marketing Specialist to lead our customer acquisition strategy and drive expansion into Indian and international markets. This is a high-impact role where you'll directly influence company growth trajectory and build a marketing function from the ground up.
What You'll Own
- Multi-channel Marketing: Optimize and scale existing channels (Google Ads, partnerships, organic) while launching new acquisition channels
- Lead Generation: Drive qualified pipeline for our sales team with focus on conversion optimization
- Product Marketing: Launch in-product communication, onboarding sequences, and feature adoption campaigns
- Market Expansion: Spearhead entry into MENA markets with comprehensive go-to-market strategy
- Team Building: Scale marketing function and establish processes for sustainable growth
What Success Looks Like
- Scale lead generation by 40%+ year-over-year
- Maintain marketing ROI above 200%
- Successfully launch international expansion
- Build and lead high-performing marketing team
- Establish WoCo as a recognized player in HR tech space
What We're Looking For
- 3-5 years B2B marketing experience, preferably SaaS/HR tech
- Proven track record with performance marketing and channel management
- Experience managing significant marketing budgets
- Strategic thinking with hands-on execution ability
- International expansion experience is a plus
What We Offer
- Competitive compensation with significant performance upside
- Direct reporting to leadership with high autonomy
- Opportunity to shape company growth and marketing strategy
- Remote-first culture with professional development support
Growth Trajectory
This role offers the rare opportunity to join a proven business model at the right inflection point. You'll have the resources, market opportunity, and leadership support to make a significant impact while advancing your career in a high-growth environment.
Next Steps
If you're interested in learning more about this opportunity, we'd love to schedule a brief conversation to discuss how your experience aligns with our growth objectives.
Ready to lead marketing at India's fastest-growing HR tech company?
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