Product Marketing Strategist

We are seeking a skilled and strategic Product Marketing Specialist to drive the development, execution, and optimization of content strategies that resonate with our target audience. As a key player in this role, you will own product messaging and content marketing initiatives, shaping the way customers understand and engage with our offerings.

This position requires a balance of product marketing expertise and content strategy skills, with a focus on creating engaging materials across multiple channels, including websites, sales collateral, pitch decks, email marketing, and beyond. A deep understanding of B2B SaaS products and a passion for storytelling will be critical to success.

• Key Responsibilities:
• Develop product positioning, messaging, and go-to-market strategies that highlight our value proposition, resonating with key audiences such as automotive and e-commerce businesses.
• Collaborate closely with the product team to translate our AI-powered features into clear, compelling messaging that differentiates us in the market.
• Drive product launches and feature updates by crafting strategic marketing plans, ensuring alignment across marketing, product, and sales teams.
• Create and maintain sales enablement materials, including pitch decks, case studies, and product one-pagers, ensuring the sales team is equipped with the resources needed to close deals.
• Content Strategy & Management:
• Own the structure and content of our website, ensuring it serves as a primary hub for lead generation and provides an optimal user experience.
• Lead the development of a content strategy that aligns with our business objectives, driving traffic, engagement, and conversions across digital channels.
• Own the creation and management of content for the website, blog, email campaigns, and social media, ensuring consistency in brand voice and messaging.
• Work with product, sales, and customer success teams to craft customer-focused content that educates, informs, and inspires action at various stages of the buyer's journey.
• Customer, Market, and Product Research:
• Conduct detailed customer research to gain insights into buyer personas, pain points, and business needs across the automotive industry.
• Perform competitive analysis and market research to position us effectively and ensure our product marketing stays ahead of industry trends.
• Partner with product teams to maintain an in-depth understanding of our capabilities and to shape content that speaks directly to our customers' challenges and goals.
• Sales Enablement & Collaboration:
• Work with the sales team to develop sales tools and resources that help communicate our unique value proposition to prospects.
• Ensure that all sales collateral is aligned with product messaging and is easily adaptable for different geographies.
• Regularly communicate with sales and product teams to refine messaging based on feedback and market dynamics.
• Email Marketing & Campaign Development:
• Design and implement email marketing campaigns targeting various segments (e.g., enterprise customers, SMBs), driving engagement and conversion.
• Collaborate on lead-nurturing campaigns to move prospects through the funnel, using product-driven content to guide them toward a purchase decision.
• Monitor campaign performance and optimize content and strategies to improve open rates, click-through rates, and conversions.

Requirements:

A Bachelor's degree in Marketing, Communications, Business, or a related field. 4+ years of experience in product marketing, content marketing, or a similar role, preferably in a B2B SaaS environment. Strong understanding of B2B SaaS products, with the ability to communicate technical concepts in a way that is clear and relatable to various customer segments.