Digital Marketing Strategist

4 days ago

Gurgaon, Haryana, India beBeeStrategist Full time ₹ 90,00,000 - ₹ 1,20,00,000

Job Overview

We are seeking a skilled Digital Marketing Strategist to develop and execute a comprehensive digital marketing strategy that aligns with our business objectives.

Key Responsibilities

  • Plan, execute, and measure all digital marketing campaigns across various channels including social media, email, search engine optimization (SEO), and paid advertising.
  • Develop and maintain a strong online presence by creating engaging content and monitoring online conversations about the brand.
  • Monitor and report on the performance of digital marketing campaigns, assess against goals, and make data-driven decisions to optimize spend and improve performance.
  • Collaborate with internal teams to create landing pages and optimize user experience across multiple channels and customer touch points.
  • Identify trends, insights, and areas for improvement, and implement changes to optimize digital marketing strategies.
  • Brainstorm new and creative growth strategies through digital marketing and experiment with new approaches.

Requirements

  • Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Ability to identify critical conversion points and drop-off points and optimize user funnels.
  • Experience working with agencies and vendor partners.
  • Knowledge of emerging technologies and ability to provide thought leadership and perspective for adoption where appropriate.

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