Senior Associate-demand Generation

Go to Market at Innovaccer Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem We are the tip of the spear that leads the organization externally We care deeply about our customers and want to resolve their challenges with our solutions If this excites you let s chat about how you can help us tell our special story Your Role We are looking for Associate - Growth Marketing who will work hand in hand with the Growth Marketing team as well as the upper management of the Marketing team to drive lead generation programs processes and systems Working closely with other teams within the marketing your role will be to execute our enterprise demand generation strategy along with building implementing and measuring new systems processes and campaigns A Day in the Life Own the complete lead generation management process from lead capture to follow-up and tracking them through the entire sales cycle Coordinate with the prospects and the frontend team to set up business meetings calls Further briefing the frontend team about the prospect after conducting secondary research and collating relevant information Engage in dialogue to understand client requirements and expectations Work collaboratively with Sales Team and obtain feedback on the quality of MQLs generated from marketing campaigns Track full-funnel lead metrics and provide recommendations program and campaign investments based on conversion rates Measure analyze and report campaign performance and deliver weekly campaign performance briefs to leadership Drive data capture and management Provide regular database health checks cleansing and augmentation Partner closely with product marketing and campaign management teams to ensure proper messaging timing and execution of one-off and ongoing campaigns across email and web personalization Use the latest in account-based marketing technology to run multi-channel campaigns targeting Innovaccer s largest customers Knowledge of Sales funnel and pipeline structure Should be comfortable to work in the shift timings of 5 Requirements 1-3 years of experience in generating leads through cold calling emailing in the US market Strong communication and interpersonal skills Proven track record of meeting or exceeding sales targets Ability to work independently and as part of a team Proficiency in using CRM software and other sales tools Benefits We offer competitive benefits to set you up for success in and outside of work Here s What We Offer Generous Leaves Enjoy generous leave benefits of up to 40 days Parental Leave Leverage one of industry s best parental leave policies to spend time with your new addition Sabbatical Want to focus on skill development pursue an academic career or just take a break We ve got you covered Health Insurance We offer comprehensive health insurance to support you and your family covering medical expenses related to illness disease or injury Extending support to the family members who matter most Care Program Whether it s a celebration or a time of need we ve got you covered with care vouchers to mark major life events Through our Care Vouchers program employees receive thoughtful gestures for significant personal milestones and moments of need Financial Assistance Life happens and when it does we re here to help Our financial assistance policy offers support through salary advances and personal loans for genuine personal needs ensuring help is there when you need it most Innovaccer is an equal-opportunity employer We celebrate diversity and we are committed to fostering an inclusive and diverse workplace where all employees regardless of race color religion gender gender identity or expression sexual orientation national origin genetics disability age marital status or veteran status feel valued and empowered Disclaimer Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us We do not guarantee job spots or engage in any financial transactions related to employment If you encounter any posts or requests asking for payment or personal information we strongly advise you to report them immediately to our HR department at px innovaccer com Additionally please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information including bank account details About Innovaccer Innovaccer activates the flow of healthcare data empowering providers payers and government organizations to deliver intelligent and connected experiences that advance health outcomes The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive coordinated actions that elevate the quality of care and drive operational performance Leading healthcare organizations like CommonSpirit Health Atlantic Health and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure extending the human touch in healthcare For more information visit