Associate Director-Demand Generations

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Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions.  If this excites you, let's chat about how you can help us tell our special story.

About the Role

We at Innovaccer are looking for an Associate Director-Demand Generation Marketing (US Market, Outbound Focus) for a couple of Markets we serve. You will play a pivotal role in driving the success of our products in the market. You will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth. Working closely with cross-functional teams, you will leverage your expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape.

A Day in the Life

• Develop, maintain and execute demand generation plans aligned with business goals
• Drive outbound calling campaigns to engage prospects and customers for upcoming events, ensuring targeted outreach and strong attendance
• Use outbound calls to nurture leads, schedule meetings, and qualify opportunities around tradeshows, webinars, and roadshows.
• Develop a deep understanding of Innovaccer customers, products, and the buyer's journey
• Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels.
• Oversee events and field marketing to enhance brand awareness and generate new business opportunities.
• Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present actionable insights to leadership.
• Facilitate cross-functional cohesion to ensure effective campaign messaging and execution 
• Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth.
• Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks 
• Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development

What You Need

• 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events
• MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline 
• Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams
• Proactive, decisive, independent thinker and should be data-driven
• Solution-oriented approach with proven ability producing technically accurate, high-quality results
• Experience creating task-based and process flow documentation
• Excellent interpersonal communication skills
• Strong analytical skills with marketing science

We offer competitive benefits to set you up for success in and outside of work.

Here's What We Offer

• Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
• Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
• Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only
• Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices

Where and how we work

Our Noida office is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team.Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer: Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.