Demand Generation Specialist

4 weeks ago

uttar pradesh, India VAYUZ Technologies Full time

What You'll do? ● Research & Prospecting ○ Own account-based marketing (ABM) strategy for global markets. ○ Research and design account-based marketing strategies to engage global decision-makers (CXOs, CTOs, HR leaders). ○ Leverage AI tools for lead scoring, prospect prioritization, and industry insights. ● Outreach & Engagement ○ Drive multi-channel outreach: LinkedIn, email, calls, webinars, and events. ○ Lead the design of email nurturing sequences to convert early prospects into sales opportunities. ○ Mentor colleagues / peers on outreach best practices, especially email personalization and follow-ups. ● Campaign Execution & Content ○ Collaborate with Content / Design teams to design end-to-end email strategies (templates, newsletters, automated workflows). ○ Run A/B tests and AI-driven personalization for subject lines, CTAs, and copy optimization. ○ Distribute and track social media and email campaigns for maximum reach. ● CRM Hygiene & Reporting ○ Ensure CRM discipline: complete and accurate data on all leads. ○ Track KPIs: MQLs, SQLs, demos, pipeline value, and email performance metrics. ○ Present campaign insights and ROI to leadership. ○ Lead and own end-to-end demand generation campaigns targeting prospects for VAYUZ’s service portfolio (AI Inclusive Digital Engineering, Product Engineering, DXD, RAPYD Talent Solution, Bitovn Suite). Min Experience required in IT services is 4 yrs.

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