Associate Director-Demand Generations

3 days ago

Noida, Uttar Pradesh, India Innovaccer Full time ₹ 20,00,000 - ₹ 25,00,000 per year

About the Role

  • We at Innovaccer are looking for an Associate Director-Demand Generation Marketing (US Market, Outbound Focus) for a couple of Markets we serve. You will play a pivotal role in driving the success of our products in the market.
  • You will be responsible for developing and executing strategic marketing initiatives to promote our solutions, engage key stakeholders, and drive revenue growth.
  • Working closely with cross-functional teams, you will leverage your expertise in healthcare technology and marketing to position our products effectively and differentiate them in the competitive landscape.

A Day in the Life

  • Develop, maintain and execute demand generation plans aligned with business goals
  • Drive outbound calling campaigns to engage prospects and customers for upcoming events, ensuring targeted outreach and strong attendance
  • Use outbound calls to nurture leads, schedule meetings, and qualify opportunities around tradeshows, webinars, and roadshows.
  • Develop a deep understanding of Innovaccer customers, products, and the buyers journey
  • Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels.
  • Oversee events and field marketing to enhance brand awareness and generate new business opportunities.
  • Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present actionable insights to leadership.
  • Facilitate cross-functional cohesion to ensure effective campaign messaging and execution
  • Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth.
  • Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks
  • Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development

What You Need

  • 8-10 years of experience in demand generation for B2B SaaS with a special focus on outbound & events
  • MBA/Bachelors from Tier I college in Business, Marketing, or other related discipline
  • Strong technical aptitude, fantastic management skills with a great track record of working across sales, marketing and technology teams
  • Proactive, decisive, independent thinker and should be data-driven
  • Solution-oriented approach with proven ability producing technically accurate, high-quality results
  • Experience creating task-based and process flow documentation
  • Excellent interpersonal communication skills
  • Strong analytical skills with marketing science

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