Performance Marketing Manager

3 weeks ago

Surat Gujarat, India Weekday AI Full time

This role is for one of Weekday s clientsSalary range Rs 700000 - Rs 1200000 ie INR 7-12 LPA Min Experience 3 yearsLocation SuratJobType full-timeRequirementsAbout the RoleWe are looking for an experienced and highly motivated Performance Marketing Manager to lead and execute performance-driven advertising campaigns with a strong focus on META platforms Facebook Instagram As part of our fast-paced marketing team you will play a key role in scaling user acquisition driving ROI and maximizing the efficiency of digital marketing efforts across Facebook Ads Manager and other paid channels You will be responsible for planning executing and optimizing performance marketing strategies crafting compelling ad content and diving deep into analytics to uncover insights and inform decisions This role requires a creative and analytical thinker who is passionate about data experimentation and performance-based growth Key Responsibilities Plan launch and optimize performance marketing campaigns across Facebook Ads Manager and META Ads platforms Facebook Instagram to meet business and growth KPIs Collaborate with the marketing product and creative teams to develop end-to-end campaign strategies that align with brand goals and audience targeting Create compelling ad copy and visual creatives in collaboration with design teams while constantly A B testing for optimal performance Monitor campaign performance daily and take a proactive approach to identifying opportunities for improvement in CTR CPC CPA ROAS and other key metrics Optimize ad sets through rigorous audience segmentation retargeting strategies and budget reallocation Manage campaign budgets efficiently to ensure the highest return on ad spend ROAS and dynamically adjust spends based on performance Conduct market research and competitive analysis to benchmark performance and identify emerging opportunities or threats Maintain up-to-date knowledge of platform algorithms ad formats bidding strategies and changes within META s advertising ecosystem Collaborate with analytics and product teams to ensure effective conversion tracking attribution and funnel optimization Regularly provide reports insights and dashboards to the founding team on campaign performance key learnings and growth recommendations Required Skills Qualifications Minimum 3 years of hands-on experience managing and optimizing campaigns on Facebook Ads Manager and META platforms Deep understanding of performance marketing metrics KPIs and growth funnels Proficiency in audience targeting retargeting and lookalike strategies on META platforms Strong grasp of creative testing copywriting principles and ad performance analysis Experience with analytics tools such as Google Analytics Meta Pixel and conversion APIs Familiarity with budget management and the ability to forecast and allocate spends based on campaign goals Analytical mindset with excellent problem-solving and data interpretation skills Self-starter with a passion for marketing innovation experimentation and results-driven campaigns Excellent communication and collaboration skills Nice to Have Experience working in SaaS eCommerce or startup environments Familiarity with other performance channels like Google Ads TikTok LinkedIn or YouTube Knowledge of funnel marketing email marketing or lifecycle campaigns

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