Performance Marketer

2 days ago

Surat Gujarat, India MNR Solutions Pvt. Ltd. Full time

**Position**: Performance Marketer

**Location**: Surat
**Experience**: 2 - 6 Years
**Industry Preference**: Jewellery / Luxury Retail
**CTC**: ₹5.40 LPA
**Work Mode**: Work from Office

**Role Overview:

- **

You will play a key role in scaling our online sales, improving campaign ROI, and enhancing the brand’s digital presence across channels.

**Key Responsibilities:

- **

**1. Paid Campaign Management**
- Plan, implement, and optimize campaigns across **Google Search, Display, Shopping, Meta (Facebook & Instagram), and YouTube**.
- Manage full-funnel marketing campaigns — from **awareness to conversion**.
- Build and execute **retargeting, prospecting, and lookalike audience** strategies to boost sales.
- Monitor campaign performance daily and optimize ad spend for maximum ROI.
- Collaborate with creative and content teams to ensure ad visuals and copies align with brand tone and objectives.

**2. Analytics, Tracking & Reporting**
- Analyze campaign performance metrics — **CTR, CPC, CPM, CPA, CAC, ROAS**, and overall ROI.
- Set up and manage tracking via **Google Analytics, Meta Pixel, Google Tag Manager, and UTM parameters**.
- Generate weekly and monthly reports highlighting performance insights, learnings, and growth opportunities.
- Identify trends and competitor benchmarks to guide data-driven marketing decisions.

**3. Conversion Rate Optimization (CRO)**
- Evaluate website and landing page performance to improve **user experience and conversion rates**.
- Conduct **A/B testing** on ad creatives, copies, audience segments, and landing pages.
- Work closely with the web and design team to optimize **checkout flow, load time, and mobile responsiveness**.
- Implement funnel optimization strategies to reduce drop-offs and maximize ROI.

**4. Budgeting & Strategy**
- Develop and manage the **digital marketing budget** effectively across all paid channels.
- Forecast monthly and quarterly campaign performance aligned with business goals.
- Identify high-performing channels and allocate budgets accordingly for best efficiency.
- Recommend innovative approaches to improve campaign performance and lower acquisition costs.

**5. Collaboration & Innovation**
- Work closely with **creative, content, and sales teams** to align marketing campaigns with business objectives.
- Stay updated on the latest **digital marketing trends, ad formats, bidding strategies, and tools**.
- Propose and execute new growth experiments and campaign ideas.

**Key Skills & Requirements:

- **
- Bachelor’s degree in **Marketing, Business, or related field**.
- 2-6 years of experience managing paid media campaigns in **eCommerce, Jewellery, or Luxury Retail**.
- Proven expertise in **Google Ads, Meta Ads Manager, YouTube Ads**, and **Analytics tools**.
- Strong understanding of **performance metrics, attribution models, and conversion funnels**.
- Proficiency in **Google Analytics 4 (GA4)**, **Google Tag Manager (GTM)**, and **Excel/Google Sheets** for reporting.
- Excellent analytical, communication, and presentation skills.
- Creative mindset with an eye for luxury brand positioning and audience engagement.

**Preferred Qualifications:

- **
- Experience with **Shopify / WooCommerce / custom eCommerce CMS**.
- Google Ads and Meta Blueprint certifications (preferred but not mandatory).

Work Location: In person

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