Performance Marketer

3 days ago

Vesu Village Surat Gujarat, India Alpino Health Foods Pvt. Ltd. Full time

**Job Overview**:
**Key Responsibilities**:

- Plan and execute paid media campaigns across platforms such as Google Ads, Meta (Facebook & Instagram), LinkedIn, and others.
- Monitor and optimize campaign performance metrics (CPC, CTR, CPA, ROAS, etc.) to ensure goals are met or exceeded.
- Conduct A/B testing on ad creatives, landing pages, and CTAs to improve conversion rates.
- Collaborate with design and content teams to develop compelling creatives and landing pages.
- Analyze data and generate actionable insights through performance reports and dashboards.
- Manage and allocate marketing budgets efficiently to maximize ROI.
- Stay up to date with the latest performance marketing trends, tools, and platform updates.
- Implement tracking and attribution models using tools such as Google Analytics, Google Tag Manager, and other marketing tech stacks.
- Work closely with product and CRM teams to align campaign efforts with customer lifecycle and funnel strategies.

**Requirements**:

- 2-5 years of experience in performance marketing, digital marketing, or paid media.
- Proven track record of managing and optimizing campaigns with measurable results.
- Strong analytical skills with proficiency in Excel/Google Sheets and marketing analytics platforms.
- Experience with advertising platforms (Google Ads, Meta Ads Manager, TikTok Ads, LinkedIn Campaign Manager, etc.).
- Hands-on experience with marketing tools like Google Analytics, GTM, SEMrush, or similar.
- Knowledge of SEO, landing page best practices, and conversion rate optimization is a plus.
- Excellent communication, time management, and project management skills.
- Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

**Preferred Qualifications**:

- Experience in a startup or fast-paced digital environment.
- Familiarity with attribution models and tools like Mixpanel, Amplitude, or HubSpot.
- Google Ads or Meta Blueprint certification is a plus.

**Job Types**: Full-time, Permanent

Pay: ₹25,000.00 - ₹35,000.00 per month

**Benefits**:

- Paid sick time
- Paid time off

Schedule:

- Day shift

**Experience**:

- Digital marketing: 2 years (preferred)

**Location**:

- Vesu Village, Surat, Gujarat (preferred)

Work Location: In person

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