Performance Marketing Specialist
6 days ago
Key Responsibilities:
- Plan, execute, and optimize paid advertising campaigns across platforms (Google, Meta/Facebook, Instagram, LinkedIn, TikTok, etc.)
 - Perform keyword research, audience targeting, A/B testing, and ad copy creation
 - Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, CPA, etc.)
 - Adjust bids, budgets, and targeting to optimize campaign effectiveness
 - Generate regular performance reports and insights for internal stakeholders
 - Collaborate with creative and content teams to develop high-converting ad creatives
 - Stay updated on industry trends, platform updates, and best practices
 - Maintain and organize campaign documentation, tracking links, and UTM parameters
 - Recommend and test new channels and advertising formats
 
Job Type: Full-time
Pay: ₹10, ₹15,000.00 per month
Work Location: In person
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