Performance Marketing Specialist

1 week ago

Vesu Surat Gujarat, India Everything Tilling Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Key Responsibilities:

  • Plan, execute, and optimize paid advertising campaigns across platforms (Google, Meta/Facebook, Instagram, LinkedIn, TikTok, etc.)
  • Perform keyword research, audience targeting, A/B testing, and ad copy creation
  • Monitor and analyze campaign performance metrics (CTR, CPC, ROAS, CPA, etc.)
  • Adjust bids, budgets, and targeting to optimize campaign effectiveness
  • Generate regular performance reports and insights for internal stakeholders
  • Collaborate with creative and content teams to develop high-converting ad creatives
  • Stay updated on industry trends, platform updates, and best practices
  • Maintain and organize campaign documentation, tracking links, and UTM parameters
  • Recommend and test new channels and advertising formats

Job Type: Full-time

Pay: ₹10, ₹15,000.00 per month

Work Location: In person

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