D2C Growth Manager

11 hours ago

Gurugram Gurugram India What's Up Wellness Full time

Job Description About Us: What's Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India's fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible We are looking for a data-driven D2C Growth Manager to scale our online revenue, optimize customer journeys, and lead end-to-end growth initiatives across acquisition, retention, and performance. Roles & Responsibilities: Drive end-to-end growth of the D2C business, including revenue, profitability, and unit economics. Responsible for meeting monthly/quarterly/annual targets for the brand website. Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and influencer channels. Lead retention, CRM, and lifecycle strategies across Email, SMS, WhatsApp, Push, and loyalty/referral programs. Own CRO, run A/B experiments, improve website/landing page funnels, and work with tech/design for UX upgrades. Monitor customer experience, logistics, cancellations/RTO reduction, and collaborate with CX teams. Build dashboards, track KPIs, analyse performance data, and drive decision-making through insights. Requirements: 36 years of experience in D2C, ecommerce, or consumer internet brands. Strong understanding of performance marketing, retention, analytics, and CRO. Hands-on experience with tools like Shopify, WebEngage, GA4, and ad platforms. Strong analytical and problem-solving mindset with cross-functional execution skills. Comfortable owning P&L outcomes and working in fast-paced, experiment-driven environments. Why Join Us c Be part of India's fastest-growing D2C brand in wellness. Work in a dynamic, fast-paced environment with a young, passionate team. Ownership & growth opportunities. Competitive salary + perks in a high-impact role. Shape the future of innovative health & wellness products.

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