Marketing Manager

About the Company Samaaro is an award-winning, AI-powered event marketing platform, designed to help marketing teams plan, promote, and execute high-impact events with ease. Recognized by YourStory as one of the Top 30 Most Innovative Startups in India, Samaaro enables brands to automate event workflows, streamline guest journeys, and gain actionable insights across the entire event lifecycle. Since launching in 2020, we’ve empowered marketing teams across sectors like real estate, healthcare, BFSI, and government to run smarter, more efficient events. We’re backed by leading investors including SucSEED Innovation Fund, Silver Needle Ventures, and The Chennai Angels. As one of the highest-rated event platforms on SourceForge, Capterra, G2, and Trustpilot, our commitment to excellence extends to our team culture as well. At Samaaro, we follow a flat hierarchy rooted in openness, inclusivity, and trust. We believe in lifelong learning, holistic growth, and collaborative leadership, encouraging team members to take ownership and explore opportunities across functions. About the Role We’re looking for a strategic, hands-on Marketing Manager who can lead and scale our marketing efforts across content, performance, product, and brand. This is a high-ownership role for someone who thrives in fast-paced environments, is deeply comfortable with data, and knows how to build and execute full-funnel B2B marketing strategies. You’ll work directly with the founders and cross-functional teams to drive brand visibility, generate demand, and position Samaaro as a category-defining solution in the global event-tech space. From content strategy and SEO to paid campaigns and partner marketing, you’ll be responsible for shaping how Samaaro engages its audience, attracts enterprise clients, and fuels growth. If you're someone who blends creative storytelling with analytical thinking, loves trying bold ideas, and knows how to turn marketing into pipeline, we’d love to hear from you. What You'll Own: This is a high-impact role where you’ll drive the entire marketing function: Content Strategy & Distribution - Own and expand the content roadmap across website, blogs, LinkedIn, Medium, Quora, and newsletters. - Publish case studies, white papers, and pillar content that attracts, engages, and converts. - Plan and execute a video-first content strategy (YouTube Shorts, Instagram Reels, explainers). Newsletters & Customer Communication - Segment our customer base and prospects, define newsletter buckets, and improve CTRs and engagement. - Build nurture sequences aligned to sales stages and personas. Organic & SEO Growth - Improve keyword rankings across traditional search engines and AI-driven search tools. - Work with SEO tools to drive content performance, while building and managing a network of freelancers, content writers, and interns to scale high-quality output and improve backlink authority. - Drive backlink strategy by identifying high-authority opportunities and collaborations Performance Marketing - Plan, execute, and optimize campaigns across Google, LinkedIn, Instagram. - Own CAC, ROAS, CPL and budget tracking for all channels. Product Marketing & Positioning - Refine our messaging and value proposition by vertical (Real Estate, BFSI, Pharma, etc.). - Work with the founders & sales team to create battle cards, competitor benchmarks, pitch enablement decks, and sales training material. Brand & Communications - Ensure consistent brand language across all touchpoints — website, decks, social, product. - Manage PR opportunities, media partnerships, and award submissions. Partnership & Community Marketing - Build relationships with relevant associations, event marketing communities, and influencers. - Execute co-marketing with clients and partners — webinars, articles, testimonials, and thought-leadership content. Analytics & Funnel Performance - Own the end-to-end marketing reporting framework covering performance marketing, SEO rankings, organic traffic, social media growth, content performance, and lead generation across channels. - Define and report on key funnel metrics: impressions, CTR, leads, MQL to SQL conversion, CAC, and campaign-level ROI. - Monitor and report improvements in keyword rankings, backlink growth, engagement metrics, and channel-wise contribution to pipeline with regular insights and recommendations for optimization. Desired Candidature: - At least 5 years of hands-on experience in B2B SaaS marketing, with a strong track record of building pipeline and growing brand visibility. - Someone who’s comfortable wearing multiple hats - strategy, execution, analytics, and creative. - You take ownership, move fast, and genuinely care about outcomes. - You love data. You're constantly measuring, optimizing, and making decisions based on what the numbers say. - You’re an AI-native marketer who uses tools like ChatGPT, Jasper, Surfer, or Notion AI to get more done, faster. - You’re not afraid to try bold ideas. You know marketing involves trial and error, and you're okay with failing fast to learn what works. - You can collaborate well across teams but you’re also confident leading initiatives independently. Why Join us: - You’ll work directly with the founder and leadership team shaping Samaaro’s GTM and growth. - Be part of a category-defining SaaS platform that’s scaling across global markets. - Full ownership and autonomy: your ideas, campaigns, and experiments will drive real outcomes. - Young, dynamic culture with high standards and high rewards. Samaaro is an equal-opportunity employer and values diversity in the workplace. We encourage candidates from all backgrounds to apply. Industry - Software Development Employment Type Full-time