B2B Marketing Manager

3 weeks ago

Bengaluru, India Koda Integrated Marketing Services Full time

B2B Marketing Manager Location:  Bangalore (On-site) Experience:  5+ years Employment Type:  Full-time Note:  This role is open only to candidates currently based in Bangalore with prior experience in a B2B marketing agency or SaaS company. About Koda Koda is a B2B marketing agency helping high-growth brands scale their business impact through data-driven strategy, creative storytelling, and digital performance marketing. We partner with SaaS companies, tech firms, and enterprise clients to craft full-funnel campaigns that generate real demand — not just clicks. About the Role We’re looking for a B2B Marketing Manager  who thrives at the intersection of strategy, creativity, and client success. You’ll lead marketing strategy and execution for a portfolio of B2B clients—owning everything from campaign planning to performance analysis. This role demands a strategic thinker who’s equally comfortable rolling up their sleeves to execute and optimize. If you’ve managed P&L or business growth mandates at an agency or SaaS company, and love driving measurable marketing impact, we’d love to talk. Key Responsibilities Client Strategy & Relationship Management Serve as the strategic partner and primary point of contact for assigned clients. Understand client business goals and translate them into actionable marketing plans. Develop, present, and deliver integrated marketing strategies and performance reports. Build strong, long-term client relationships through proactive communication, insights, and strategic recommendations. New Business & Growth Contribute to new client acquisition by developing pitch strategies and proposal decks. Present to potential partners and drive demand generation campaigns for Koda’s own growth. Collaborate with leadership to identify new market opportunities and service offerings. Campaign Planning & Execution Plan, manage, and execute integrated B2B marketing campaigns across digital channels — including Google Ads, LinkedIn, Meta, email, and content marketing. Oversee SEO/SEM, performance marketing, marketing automation, and content initiatives. Work closely with internal content, design, and analytics teams to ensure flawless delivery, on time and within budget. Performance Analysis & Optimization Track, analyze, and report on campaign performance using tools like GA4, Google Ads, LinkedIn Campaign Manager , and HubSpot. Derive insights and recommendations to optimize campaigns for engagement, conversions, and ROI. Stay current with industry trends, emerging tools, and B2B best practices. Requirements 5+ years  of hands-on experience in digital marketing/full stack marketing , preferably in a B2B agency  or SaaS environment. Strong understanding of B2B demand generation , marketing funnels, and multi-channel campaigns. Proven ability to manage client accounts and deliver measurable marketing outcomes. Hands-on experience with Google Ads, LinkedIn Ads, GA4, HubSpot,  and CRM tools. Excellent communication, presentation, and stakeholder management  skills. Ability to manage multiple clients and projects  in a fast-paced, results-driven environment. Why Join Koda Work with dynamic B2B brands and industry-leading SaaS clients. Be part of a growth-focused agency where your ideas directly impact client success. Collaborative, creative, and transparent work culture. To Apply: Send your resume and 2–3 campaign samples or results you’re proud of to

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