Digital Marketing Manager

2 days ago

Sitha Rama Palya Bengaluru, India Nettrix Marketing Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We are looking for results-driven Digital Marketing Executive and Digital Marketing Manager responsible for planning, executing, and optimizing online marketing campaigns to promote our real estate projects, increase qualified leads, and strengthen the company's digital presence. This role requires a blend of strategic thinking, creativity, and hands-on execution to drive brand visibility and sales in the competitive real estate market.

Key Responsibilities:

  • Digital Strategy & Planning: Develop and implement comprehensive digital marketing strategies tailored to real estate projects, targeting homebuyers, investors, and channel partners.
  • Lead Generation: Drive high-quality leads through SEO, SEM (Google Ads), social media advertising, and performance marketing campaigns.
  • Website & Landing Pages: Manage company website and project microsites, ensuring engaging content, optimized UX/UI, and effective lead capture mechanisms.
  • Social Media Management: Build brand presence across platforms (Facebook, Instagram, LinkedIn, YouTube, Twitter) with engaging campaigns, property showcases, and virtual tours.
  • Content Marketing: Oversee content creation (blogs, project videos, newsletters, email campaigns, case studies) to educate and nurture potential buyers.
  • Analytics & Reporting: Monitor and analyze digital performance metrics (CTR, CPL, ROI), optimize campaigns, and prepare performance dashboards for management.
  • Marketing Automation & CRM: Work with tools like HubSpot, Zoho, Salesforce, or real estate CRMs for nurturing and managing leads through the sales funnel.
  • Event & Campaign Support: Promote property launches, open houses, webinars, and real estate expos through digital channels.
  • Vendor & Agency Coordination: Manage external agencies, creative teams, and digital partners to deliver high-quality campaigns.
  • Compliance & Branding: Ensure all campaigns follow RERA guidelines and maintain consistent brand messaging across all platforms.

Key Skills & Competencies:

  • Strong knowledge of real estate digital marketing trends and buyer behavior.
  • Expertise in SEO, SEM, Google Analytics, Google Ads, Meta Ads Manager, and programmatic advertising.
  • Hands-on experience with CRM tools, email marketing platforms, and marketing automation systems.
  • Creative mindset with strong copywriting and content strategy skills.
  • Data-driven with strong analytical and reporting abilities.
  • Ability to manage budgets, agencies, and cross-functional teams.
  • Up-to-date with the latest digital tools, AI marketing trends, and real estate marketing innovations.

Qualifications:

  • Bachelor's/Master's in Marketing, Business Administration, or related field.
  • 2 years of experience in digital marketing, preferably in real estate, property consultancy, or allied industries.
  • Proven track record of driving leads and conversions in the real estate sector.

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