
Performance Marketing Manager
3 weeks ago
Key Responsibilities
- Strategize, execute, and manage paid campaigns acrossGoogle Ads, Meta (Facebook + Instagram), LinkedIn Ads, andWhatsApp Campaigns.
- Plan and optimize end-to-end campaign funnels, from ad creatives and targeting to landing pages and conversions.
- Set up funnel tracking and attribution systems for our new website using tools likeGoogle Analytics, GA4, Meta Pixel, etc.
- Manage budgets and forecast ad spending to maximize ROI and achieve campaign goals.
- Perform competitor analysis to identify growth opportunities and areas for improvement.
- Collaborate with design, web, and content teams to align creatives and user journeys with campaign goals.
- Drive consistent ROAS through regular A/B testing, audience segmentation, and creative experimentation.
- Launch and monitor campaigns viaWhatsApp Business Toolssuch asGupshup,including flow-building and retargeting journeys.
- Regularly analyze performance metrics (CTR, CPC, CAC, ROAS, etc.) and report insights with data-backed recommendations.
- Explore new performance avenues and tools to improve efficiency and reach.
Requirements
- 3 5 years of experience in running full-funnel performance marketing campaigns.
- Proven track record of optimizing ROAS across Meta, Google, and LinkedIn.
- Hands-on experience withWhatsApp Business Platforms(Gupshup preferred) or similar tools.
- Strong understanding of analytics, attribution models, and funnel setup.
- Comfortable working cross-functionally and owning a performance strategy end-to-end.
- Previous experience in D2C, F&B, or e-commerce businesses is a strong plus.
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