▷ Only 24h Left Marketing Manager

*PLEASE ONLY APPLY AFTER THOROUGHLY READING THE JOB DESCIPRTION AND ONLY IF YOU MEET ALL THE NEEDED QUALIFICATIONS AND HAVE THE RIGHT LEVEL OF ATTITUDE, APTITUDE, AND PASSION FOR AMBUIGUITY*

About omniXM:

omniXM is an exciting early-stage SaaS startup where are developing a cutting-edge AI first Customer Experience Management (Feedback) technology. Currently, our technology powers food service operations for 70% of Fortune 500 companies globally And we are just getting started

At omniXM, we are passionate about helping companies have their customers guide their business decisions, and we're looking for a creative and strategic Marketing Manager to build and lead our entire marketing program from the ground up.

Job Summary:

As our first Marketing Manager, you will be instrumental in establishing omniXM's brand presence, generating qualified leads, and driving customer acquisition. This is a unique opportunity to shape our marketing strategy and build a comprehensive marketing function. You will be a highly motivated and experienced SaaS marketing professional with a proven ability to develop and execute both inbound and outbound marketing initiatives. This role requires a hands-on approach and the ability to thrive in a fast-paced startup environment.

Responsibilities:

* Marketing Strategy and Planning:

* Develop and implement a comprehensive marketing strategy aligned with omniXM's overall business goals.

* Define key marketing objectives and KPIs, and track progress against them.

* Conduct market research and competitive analysis to identify opportunities and trends.

* Brand Building and Positioning:

* Define and articulate omniXM's brand identity, messaging, and value proposition.

* Ensure consistent brand messaging across all marketing channels.

* Build brand awareness and recognition within the target market.

* Inbound Marketing:

* Develop and execute a content marketing strategy, including the creation of blog posts, white papers, ebooks, case studies, and other valuable content.

* Optimize content for search engines (SEO) to drive organic traffic.

* Manage and grow omniXM's social media presence across relevant platforms.

* Implement and manage lead generation programs, including webinars, gated content, and online advertising.

* Outbound Marketing:

* Develop and execute targeted email marketing campaigns to nurture leads and drive conversions.

* Explore and implement other outbound marketing tactics as appropriate (e.g., industry events, partnerships).

* Website Management:

* Oversee the content and functionality of the omniXM website to ensure it is optimized for lead generation and brand experience.

* Work with potential developers or agencies as needed for website updates and improvements.

* Marketing Automation and CRM:

* Implement and manage marketing automation tools to streamline marketing processes and nurture leads effectively.

* Work closely with the Sales team to ensure seamless lead flow and alignment between marketing and sales efforts.

* Utilize CRM data to understand customer behavior and optimize marketing campaigns.

* Performance Measurement and Reporting:

* Track and analyze key marketing metrics to evaluate campaign performance and identify areas for improvement.

* Provide regular reports on marketing activities and results to the leadership team.

* Manage the marketing budget effectively.

Qualifications:

* Bachelor's degree in Marketing, Business Administration, or a related field.

* Minimum of 3-5 years of proven experience in a marketing role within a SaaS company.

* Strong understanding of both inbound and outbound marketing methodologies.

* Demonstrated success in developing and executing content marketing strategies that drive results.

* Proven ability to build and grow a social media presence for a business.

* Solid understanding of SEO principles and website analytics.

* Experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).

* Familiarity with CRM systems (e.g., Salesforce, HubSpot CRM).

Bonus Points:

* Experience with graphic design or video editing tools.

* Familiarity with paid advertising platforms (e.g., Google Ads, LinkedIn Ads).

* Experience in B2B SaaS targeting hospitality industry in USA is highly valued.

* Experience building a marketing function from scratch.

Compensation and Benefits:

We offer a competitive compensation package, including a base salary and potential performance-based bonuses. As an early employee, you will have a significant impact on our company's growth and the opportunity for professional development. We are committed to providing a supportive and collaborative work environment.

To Apply:

If you are a passionate and experienced SaaS marketing professional ready to build something amazing, we encourage you to apply