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Demand Generation

4 weeks ago

Chennai, India Arivani Techlogies Pvt ltd. Full time

**Job duties**:
**Demand Generation Strategy and Execution**
- Develop and implement comprehensive demand generation strategies, focusing on creating and executing multi-channel campaigns that drive brand awareness, engagement, and lead generation.
- Collaborate with the content, design, and product teams to create compelling campaign assets and messaging that align with the brand strategy and effectively communicate the value of Hexnode's platform.
- Continuously optimize campaigns through data-driven analysis, testing, and iteration to maximize their effectiveness and improve return on investment (ROI).

**Lead Management and Sales Enablement**
- Develop processes for capturing, scoring, and nurturing leads generated through demand generation campaigns, ensuring a smooth handoff to the sales team.
- Collaborate with the sales team to identify target customer segments, create targeted demand generation campaigns, and provide ongoing support to help them effectively communicate the value of Hexnode's platform.
- Analyze lead quality and conversion rates to optimize campaigns and improve sales pipeline health.
- Develop and deliver sales enablement materials, such as presentations, case studies, and product sheets, to help the sales team effectively engage with leads and close deals.

**Performance Measurement and Reporting**
- Establish and track key performance indicators (KPIs) for demand generation initiatives, using these metrics to assess the success of campaigns and make data-driven decisions for future strategies.
- Regularly report on campaign performance to internal stakeholders, highlighting successes, learnings, and areas for improvement.
- Collaborate with the analytics team to gather insights on campaign performance and use these findings to inform future demand-generation efforts.

**Professional Development**
- Continuously enhance demand generation and digital marketing skills and industry knowledge through self-study, webinars, and workshops.
- Build relationships with other demand generations and digital marketing professionals in the industry to exchange best practices and insights.

**Requirements**:

- Bachelor’s degree in marketing, Communications, Journalism, or a related field.
- Excellent communication and writing skills, with the ability to convey complex concepts to both technical and non-technical audiences.
- Experience working with cross-functional teams, including brand strategy, marketing, sales, and product management.
- Knowledge of endpoint security solutions and the broader IT security landscape is a plus.

Pay: Up to ₹2,000,000.00 per year

Schedule:

- Day shift

**Education**:

- Bachelor's (required)

**Experience**:

- Demand Genearation: 4 years (required)

Application Deadline: 31/07/2023

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