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Director of Demand Generation

5 months ago

Chennai, India TVS Next Full time

What you’ll do:

Are you ready to take the reins on our demand campaigns, account-based marketing, digital marketing, and inbound lead generation efforts tailored to our vertical segments? You'll be the driving force behind developing and executing demand initiatives. We're looking for someone with a track record of crafting and expanding integrated marketing campaigns, adept at leveraging data to guide decisions, and skilled in implementing robust measurement and attribution strategies across all demand channels. If you're passionate about optimizing marketing effectiveness through insightful analysis, then we want you on our team


  • Drive TVS Next's demand strategy and execution across various regions and market segments.
  • Craft an impactful account-based marketing strategy for targeted accounts, ensuring measurable outcomes.
  • Develop, coordinate, and execute a comprehensive digital marketing plan, leveraging SEO, ABM, email, display ads, AdWords, chatbot, content syndication, and cutting-edge digital tactics to generate sales qualified leads.
  • Collaborate with product marketing to define positioning and content, and with enablement teams for seamless rollout of campaigns.
  • Lead and mentor a team of digital marketers and website specialists.
  • Strategically manage the digital marketing and marketing technology budget, with a focus on accurate forecasting and expenditure.
  • Partner with practices to synchronize ABM strategy and campaign development for a unified brand experience across all channels.
  • Brief sales and SDRs on campaign details and incorporate their feedback.
  • Analyze program effectiveness, regularly sharing performance insights and recommending actionable improvements.
  • Project manage webinars and events in collaboration with practices, driving registrations.
  • Liaise with operations and leadership to provide comprehensive reporting on lead generation and account engagement activities.
  • Utilize data-driven insights to refine campaigns and optimize content for maximum impact.


What we seek in you:

  • Lead a demand generation team with over 5 years of experience in people management.
  • Bring over 15 years of B2B marketing expertise in dynamic environments.
  • Demonstrated success in surpassing pipeline targets consistently.
  • Possess a profound understanding of ABM strategies, playbooks, and industry best practices.
  • Proven track record of orchestrating and launching integrated campaigns in collaboration with sales across multiple channels such as web, email, chatbots, content, SEO, social media, webinars, and paid ads.
  • Proficient in Hubspot, Google AdWords, LinkedIn Ad Manager, and other relevant technical platforms, with a strong grasp of marketing and sales analytics.
  • Acute understanding of the B2B purchase process and adept at identifying demand creation opportunities and accelerating prospects.
  • Extensive experience in mentoring, coaching, and leading high-performing demand teams.


Life at Next:

At our core, we're driven by the mission of tailoring growth for our customers by enabling them to transform their aspirations into tangible outcomes. We're dedicated to empowering them to shape their futures and achieve ambitious goals. To fulfil this commitment, we foster a culture defined by agility, innovation, and an unwavering commitment to progress. Our organizational framework is both streamlined and vibrant, characterized by a hands-on leadership style that prioritizes results and fosters growth.


Perks of working with us:

  • Clear objectives to ensure alignment with our mission, fostering your meaningful contribution.
  • Abundant opportunities for engagement with customers, product managers, and leadership.
  • You'll be guided by progressive paths while receiving insightful guidance from managers through ongoing feedforward sessions.
  • Cultivate and leverage robust connections within diverse communities of interest. Choose your mentor to navigate your current endeavors and steer your future trajectory.
  • Embrace continuous learning and upskilling opportunities through Nexversity.
  • Enjoy the flexibility to explore various functions, develop new skills, and adapt to emerging technologies. Embrace a hybrid work model promoting work-life balance. Access comprehensive family health insurance coverage, prioritizing the well-being of your loved ones.
  • Embark on accelerated career paths to actualize your professional aspirations.


Who we are?

We enable high growth enterprises build hyper personalized solutions to transform their vision into reality. With a keen eye for detail, we apply creativity, embrace new technology and harness the power of data and AI to co-create solutions tailored made to meet unique needs for our customers.


Join our passionate team and tailor your growth with us