Demand Generation Executive

6 months ago

Chennai, India Workipolar Full time

As a Demand Generation Lead, you will play a critical role in driving revenue growth through strategic demand generation campaigns and initiatives. You will be responsible for executing integrated marketing campaigns, optimizing lead generation efforts, and collaborating with cross-functional teams to achieve business objectives.

**Roles and Responsibilities**:

- Develop and implement comprehensive demand generation strategies that align with our business objectives and target audience. Identify target markets, segments, and personas to guide campaign planning and execution.
- Optimize lead generation efforts through effective use of marketing automation platforms, lead capture forms, landing pages, and lead nurturing workflows.
- Collaborate with the content team to develop high-quality content assets, such as whitepapers, case studies, blog posts, and videos, that support demand generation efforts.
- Utilize marketing analytics tools to track, analyze, and report on campaign performance, including metrics like conversion rates, ROI, and pipeline generation.
- Work closely with cross-functional teams, including sales, product marketing, design, PR to align demand generation initiatives with overall marketing and sales strategies.
- Stay informed about market trends, competitor activities, and industry best practices related to demand generation and B2B marketing.

**Requirements**:

- Bachelor’s degree in marketing, business, or a related field.
- Proven experience in demand generation, digital marketing, or a related field within the B2B SaaS industry.
- Proficiency in marketing automation platforms, such as HubSpot, Marketo, or Pardot, and CRM systems like Salesforce.
- Excellent analytical skills with the ability to interpret data, track key metrics, and make data-driven decisions to optimize campaign performance.
- Exceptional project management skills with the ability to manage multiple campaigns and priorities simultaneously.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders.
- Strategic mindset with a focus on driving results, meeting targets, and contributing to revenue growth.

**Salary**: ₹1,500,000.00 - ₹2,000,000.00 per year

Schedule:

- Day shift

**Experience**:

- HubSpot: 3 years (required)
- b2b saas industry: 2 years (required)
- Marketo: 3 years (required)

**Speak with the employer**
+91 8556006969

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