Advertising Strategist

1 week ago


Kochi, India Bluepin Digitals Full time

As an Advertising Strategist at Bluepin Digital, you will play a key role in developing and executing comprehensive advertising strategies for our clients. You will work closely with our team of marketers, designers, and analysts to create campaigns that align with client goals and objectives.

**Responsibilities**:

- Develop and execute advertising strategies across various digital platforms, including but not limited to Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads.
- Conduct thorough research and analysis to identify target audiences, market trends, and competitor strategies.
- Collaborate with clients to understand their business objectives, target demographics, and key messaging.
- Create compelling ad copy and visuals that resonate with target audiences and drive engagement.
- Monitor campaign performance and analyze key metrics to optimize performance and maximize ROI.
- Provide regular reporting and insights to clients, highlighting campaign performance and recommendations for improvement.
- Stay up-to-date with industry trends, best practices, and platform updates to continuously improve advertising strategies.
- Work closely with internal teams to ensure seamless execution of advertising campaigns and alignment with overall marketing objectives.
- Proactively identify opportunities for innovation and optimization to enhance campaign effectiveness.

**Requirements**:

- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Proven experience in developing and executing digital advertising campaigns across multiple platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and presentation skills, with the ability to articulate complex ideas clearly and effectively.
- Creative mindset with a keen eye for detail and design aesthetics.
- Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong strategic thinking and problem-solving abilities.
- Experience working in an agency setting is a plus.

**Job Types**: Full-time, Permanent

**Salary**: ₹25,000.00 - ₹35,000.00 per month

**Experience**:

- PPC Campaign Management: 1 year (preferred)

Application Deadline: 10/03/2024



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