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Digital Marketing Strategist
3 weeks ago
Responsibilities
- Set digital marketing strategies using all necessary tools (e.g., website, emails, social media, WhatsApp, YT and blogs)
- Research products, services, and current strategies to identify new opportunities.
- Analyse web traffic metrics and suggest solutions to boost web presence.
- Monitor SEO/SEM, marketing, and sales performance metrics to forecast trends.
- Build strong client’s relationships through social media interaction.
- Keep up to date with our audience’s preferences and proactively suggest new campaigns.
- Liaise with Marketing, Sales, Design and Content teams to optimize customer experience and ensure brand consistency.
- Identify advertising needs.
- Establish best practices in digital marketing.
- Stay up to date with digital technologies developments.
Requirements and skills
- Proven work experience as a Digital marketing strategist or Digital marketing manager
- Demonstrable experience with SEO/SEM and CRM software
- Experience implementing and optimizing Google AdWords campaigns.
- Solid knowledge of web analytics tools like Google Analytics
- Hands on experience with online marketing tools and practices
- Familiarity with web design and HTML
- Excellent verbal and written communication skills
- Strong analytical and project management skills
- Experience in Overseas Education sector is an additional asset.
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