Digital Adversiting Strategist
7 months ago
**External Role Duties**:
- Respond directly to client requests and communication
- Leverage Fluency platform to manage digital advertising campaigns, analyze performance, and execute optimizations on a host of channels including but not limited to Google Ads, Google Tag Manager, GDN, Google Shopping, Facebook, Instagram, Waze, Microsoft, YouTube
- Proactively make recommendations to clients to improve strategy, performance, and business efficiencies
- Have a firm understanding of client goals, objectives and key performance indicators (KPI)
- Create reports to communicate strategic activities and performance improvements at scale
**Internal Role Duties**:
- Work with other Digital Strategists to ensure that Fluency’s shared pool of clients are properly supported
- Work directly with Advertising Engineers & Advertising Architects to ensure strategy alignment and execution of client goals
- Leverage Fluency to execute digital advertising campaigns at scale on multiple channels
- Manage incoming tickets and tasks
- Troubleshoot technical issues and validate system bugs
- QA new releases and Provide useful feedback to the Fluency products organization
- Contribute to internal process documentation.
**Required Experience**:
- 2+ Years of Digital Advertising Campaign Management (Google Ads, Facebook)
- Experience building and managing moderately complex search campaigns
- Strong communication, analytical and presentation skills
- Demonstrated ability to manage and build strong client relationships
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital Advertising Campaign Management: 2 years (preferred)
- Google Ads, Facebook Ads: 2 years (preferred)
Ability to Relocate:
- Kochi, Kerala: Relocate before starting work (preferred)
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