Social Media Content Strategist

3 months ago


Kochi Kerala, India VR DIGITALS LLC Full time

As a **Social Media Marketing Strategist** at **VR DIGITALS**, you will be responsible for developing and executing social media strategies to enhance brand awareness, engage audiences, and drive customer acquisition and retention. Leveraging your expertise in social media platforms and digital marketing trends, you will craft compelling content, manage campaigns, and analyze performance metrics to optimize our clients' social media presence.

Key Responsibilities:

- Develop comprehensive social media strategies aligned with clients' business objectives and target audience demographics.
- Create engaging and innovative content for various social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, and TikTok.
- Manage social media accounts, including content scheduling, posting, and community management, ensuring consistent brand messaging and voice.
- Collaborate with clients and internal teams to conceptualize and execute social media campaigns, promotions, and contests to drive engagement and conversions.
- Monitor social media trends, tools, and best practices to stay abreast of industry developments and recommend innovative strategies to enhance performance.
- Conduct regular performance analysis using social media analytics tools to track key metrics, evaluate campaign effectiveness, and provide actionable insights and recommendations for optimization.
- Stay up-to-date with platform algorithm changes, advertising policies, and industry regulations to ensure compliance and maximize campaign reach and effectiveness.
- Develop and maintain relationships with influencers, brand advocates, and industry partners to amplify brand presence and reach new audiences.
- Collaborate with the creative team to produce high-quality visual and multimedia content, including graphics, videos, and animations, optimized for social media platforms.
- Provide strategic guidance and support to clients on social media strategy, content ideation, and campaign execution, fostering strong client relationships and delivering exceptional service.

Qualifications:

- Proven experience (X years) in social media marketing, with a strong portfolio showcasing successful campaigns and results.
- In-depth understanding of social media platforms, algorithms, and advertising tools, including Facebook Ads Manager, Instagram Insights, Twitter Analytics, LinkedIn Campaign Manager, etc.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity in content creation.
- Strong analytical skills and proficiency in data analysis tools to interpret social media metrics and derive actionable insights.
- Ability to multitask, prioritize workload, and meet tight deadlines in a fast-paced environment.
- Demonstrated strategic thinking, problem-solving abilities, and a proactive approach to identifying and addressing challenges.
- Strong teamwork and collaboration skills, with the ability to effectively communicate and coordinate with cross-functional teams and clients.

**Job Types**: Full-time, Permanent

**Salary**: Up to ₹40,000.00 per month

Supplemental pay types:

- Overtime pay
- Performance bonus

Ability to commute/relocate:

- Kochi, Kerala: Reliably commute or planning to relocate before starting work (required)

Application Question(s):

- Do you have your own laptop?

**Experience**:

- Social media strategy: 2 years (required)

Work Location: In person



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