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Content Strategist

3 months ago

Kochi, India DIGITRELL Full time

Job Title : Content Strategist


We are seeking a highly motivated and creative Content Strategist to join our dynamic team. This role requires a strategic thinker who can serve as a liaison between our Paid Ads, Social Media, and Video Production teams, and directly communicate with Project Manager to develop and implement innovative content strategies. The ideal candidate will play a crucial role in conceptualizing and executing content that resonates with target audiences across various platforms including but not limited to Meta, Google, LinkedIn, TikTok, and Snapchat etc...


Key Responsibilities:


● Perform thorough market research and competitor analysis to identify trends and opportunities for unique content creation.

● Develop comprehensive content strategies that align with client objectives and platform best practices.

● Collaborate with designers, video editors, and other team members to create engaging video content, posters, banners, visual materials, SEO optimized blogs and articles.

● Work closely with Ad Account Managers and Social Media Managers to ensure content strategies complement overall marketing goals.

● Generate creative ideas for video content, poster designs, and copies that can lead to viral content and increase brand visibility.

● Adapt content strategies for clients across diverse industries including Technology, E-Commerce, Retail, Education, Real Estate, Construction, and Lifestyle.

● Stay updated with the latest trends and best practices across all major social media and advertising platforms.


Qualifications:


● Proven experience as a Content Strategist, Content Manager, or similar role in a leading marketing or advertising agency.

● Strong portfolio demonstrating successful content strategies and creative content creation.

● Excellent research, analytical, and strategic thinking skills.

● Familiarity with the digital landscape, including social media and advertising platforms (Meta, Google, LinkedIn, TikTok, Snapchat, etc.).

● Exceptional communication and presentation skills, with the ability to work directly with clients and internal teams.

● Creative mindset with an eye for design and a knack for storytelling.

● Ability to manage multiple projects simultaneously in a fast-paced environment.

● Relevant educational background in Marketing, Communications, or a related field.