Retention Expert
1 month ago
**Who are we looking for?**
**Key Responsibilities**:
- Configure and manage WebEngage platform settings, including segmentation, campaigns, journeys, and communication channels.
- Develop and execute customer retention and user engagement strategies using WebEngage.
- Create targeted campaigns and customer journeys to enhance engagement and reduce churn.
- Analyse customer data to identify trends, insights, and opportunities for improving retention.
- Generate regular reports on retention metrics and campaign performance.
- Perform A/B testing to optimize campaign effectiveness.
- Work closely with the marketing, product, and tech teams to align retention efforts with overall business objectives.
- Provide training and support to team members on using WebEngage effectively.
- Collect and analyse customer feedback to continuously improve retention strategies.
- Stay updated on industry trends and best practices in customer retention and engagement.
**Requirements**:
- Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field.
- Proficiency in WebEngage and its various modules.
- Excellent analytical skills and ability to interpret data to drive actionable insights.
- Strong project management and organizational skills.
- Ability to work collaboratively in a team environment.
- Excellent communication skills, both written and verbal.
- Familiarity with other marketing tools and CRM systems is a plus.
**Job Types**: Full-time, Permanent
Pay: Up to ₹1,500,000.00 per year
**Benefits**:
- Health insurance
- Leave encashment
- Life insurance
- Paid sick time
- Provident Fund
Schedule:
- Day shift
Work Location: In person
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