Growth Marketing Associate

6 months ago

Mumbai, India Uplers Full time

**Growth Marketing Associate - Higher Education**

**Experience**: 3+ years

**Salary**: INR 1,00,000 / month (based on experience)

**Expected Notice Period**: 2 to 4 Weeks

**Shift**: (GMT+05:30) Asia/Kolkata (IST)

**Opportunity Type**: Remote

**Placement Type**: Direct Placement

**(*Note: This is a requirement for one of Uplers' clients)**

**What do you need for this opportunity?**

**Primary Skills**:
Social Media, Digital Advertising, SEO - Basic, Growth Hacking, Journalism

**Assessment**:
**Role based AI Screening covering Communication and Technical Skills**

**Our Hiring Partner is Looking for**:
Growth Marketing Associate - Higher Educationwho is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you

**Roles & Responsibilities**:
Your role will be to create a marketing pipeline from **Higher Education sector**. This means working closely with the Service Area Leader, the Demand Program Lead, and the Marketing Director, in a Growth Marketing Associate position responsible for multiple campaigns.

While you will not be required to have in-depth experience with all marketing activities reflected in the bullets below, your willingness to learn and adapt is an essential element.
- Write thought leadership blogs
- Help create compelling sales collateral that uplifts the service area
- Help research, strategize and set up events like MautiCon, Acquia Engage, DrupalCon, etc.(pre, during, and post-event)
- Create shows like **DXP Deconstructed** and **QA Q&A**:

- Work on website copy like landing pages
- Create gated content that delivers value and attracts leads
- Be familiar with social media content creation, management and distribution
- Engage with communities, both internal and external.
- Every little decision—from business practices to hiring people—depends on our core values: Openness, Enthusiasm, and Kindness. We expect team members to embody these values at work, contribute to a supportive and inclusive culture, choose open communication, and maintain a positive, kind attitude even when facing challenges.

**How you will be supported?**

Within the Demand Program, we will have a dedicated Social Media Marketer, Events Lead, Designers, Inbound Marketing Specialist, Multimedia Producer and a HubSpot Developer here to support you. Marketing at Axelerant is a large function, with over 15 professionals, who work closely to deliver results as one team.

Continuous access to mentorship, training, a Career Manager, and a Performance Coach is provided to every team member.

**This Role Requires**:
**Skills, Knowledge and Expertise**
- Must be open, enthusiastic, and kind
- Familiarity with **Higher Education sector**:

- Atleast 3 years experience in a similar role
- Have to be a good writer
- Good grasp on in-depth research of topics
- Should be adaptable and mold according to task/project requirements
- Should know how to take and implement feedback
- Strong English communication and team collaboration skills

**Good To Have**
- Familiarity with SEO best practices
- Journalism/literature/psychology/research background

**What Would Success Look Like For You?**

If you possess the right drive, within the next six months, you will create and follow your content calendar, launch a YouTube show, create a lead pipeline, scale content production, and complete service-level market research.

**Why Work At Axelerant?**

We're a people-centric company, driven by our core values: Openness, Enthusiasm, and Kindness.We highly value our people and invest in their growth and well-being through progressive benefits, which puts us among India's top 40 companies in health and wellbeing.
- **Excellent work exposure** - Some of our recent clients were the UN, the University of East London, and Doctors Without Borders.
- **Work-life flexibility and remote work** - You decide when and where to work. This has allowed many team members, who couldn’t have held a regular job otherwise, to have thriving careers.
- **Eight-hour workdays** - We don't say 8 hours and expect 12 hours minimum.
- **Meaningful time off** - 52 weekends and 35 days per year of consolidated leave, plus maternity, paternity, and sabbatical allowances. We also have Kindness, Bereavement, and Caregiver Leaves for difficult times.
- **Medical insurance for self and family** - Because your and your loved ones’ health matter to us.
- **Performance coaching** - Our professional, empathetic coaches will help you become your best version through career and personal development.
- **Event sponsorship** - If your session at any event is selected, and aligns with our organization goals, we sponsor the whole trip (national or international).
- **Continuing education allowance** - We’ll cover up to 3% of your annual salary yearly for classes, certifications, or buying books to further

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