Key Account Executive
1 month ago
Position Title
Account Executive (SEO)
Overview of Company
Our Client works mainly with Software-as-a-Service (SAAS) companies to grow their traffic
and revenue through SEO and PPC Campaigns.
About the Account Executive Role
The full-cycle Account Executive role is responsible for turning inbound and outbound leads into
long-last relationships. The Account Executive needs to have previous experience selling SEO
services and a working knowledge of SEO and Digital Marketing. Below is a breakdown of the
Account Executive Role.
Lead Generation (25%)
While we have a decent flow of inbound leads and an SDR to generate outbound leads, the
Account Executive will also be partly responsible for generating his/her own leads. The
expectation is to spend about 2 hours (about 70) dials making outbound calls using our
CRM/day.
Nurturing New Leads/Pitch Cals (25%)
We are expecting between 1 to 2 Pitches scheduled everyday from both inbound and outbound
leads. Each Pitch takes about 45 minutes to an hour including following up with next steps. This
time is also spent working with our team to create the SEO Proposals and learning about the
client before the call.
Nurturing Existing Leads & Customers (25%)
Reach out for next steps, following up on leads, social selling, and doing other things to be front
and center with the client.
Strategy (10%)
Analyzing results of past campaigns and tweaking future outreach campaigns and approaches.
Coordination & Administrative(15%)
Updating templates, the CRM, coordinating with the team as required
What is in it for you
The earning potential for this role is high. SEO/PPC clients are recurring clients and our
retention rate is pretty high. We have a team that will do most of the work that AEs hate doing
(creating pitch decks, keeping the CRM updated etc) and will allow you to focus on what you
like doing best: being in front of customers
Requirements for the Account Executive Role
- 2 to 5 years experience selling with Digital Marketing Services
- Ability to conduct 'Mini-Closes' in Succession
- Genuine customer empathy
- Organized and strong time management skills
- Experience working with Ahrefs and doing basic SEO Analysis for client sites
While SaaS is our main focus and clientele, we off-course do work with clients from all
industries. Our marketing efforts are focused on SaaS with that said, we also take on other
clients.
Specific Responsibilities
- Follow-up with warm leads that are generated by our marketing team for SEO, Web
Design, and Application Development Services.
- Nurture leads into Deals by creating proposals and efforts estimations and presenting
design proofs.
- Close Deals
- Perform the necessary Knowledge Transfer to the Delivery Team
Timings will be - Eastern Time Zone
-
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