Retention Campaign Executive

4 hours ago

Mumbai, Maharashtra, India FatakPay Full time
Executive – Retention Campaign Execution Experience: 1–2 years CTC: ₹4–5 LPA Vacancy: 2 Kindly share your resume on - renu.koli@fatakpay.com Location: Mumbai (on-site, fulltime)Role Overview: At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments.

A key focus for us is retaining users, improving engagement, and increasing repeat transactions through data-driven marketing strategies.

We are looking for Executive - Retention Campaigns, who is hands-on executioners in running omnichannel retention campaigns across push notifications, SMS, Whats App, email, and web notifications.

This is an Individual Contributor (IC) role focused on campaign execution, analytics, and optimization.

Key Responsibilities: Execute multi-channel retention campaigns (push, SMS, Whats App, email, in-app).

Monitor user journey stages and optimize for CTR%, CR%, reachability, and reactivation.

Work on behavioral segmentation and dynamic content personalization.

Run A/B tests to improve campaign effectiveness.

Implement first-party data strategies like user surveys and attribute grooming.

Coordinate with tech/product for automated journey deployment.

Track and report key metrics: engagement %, conversion %, reachability %, repeat user growth, click rate, conversion rate (across funnels) and more.

Must-Have Skills: Familiarity with Web Engage, Mo Engage, Netcore, or similar platforms.

Hands-on experience with journey building, audience segmentation, campaign and tracking.

Hands on experience in Excel reporting and analysis Understanding of retention funnels and user lifecycle marketing.

Analytical mindset to interpret campaign performance data.

Keywords: retention marketing, campaign operations, Web Engage executive, Mo Engage user journeys, automation executive, CRM campaigns, marketing automation executive, Netcore campaigns, lifecycle marketing, user reactivation, first-party data, cohort engagement, fintech retention marketing, journey automation, campaign triggers, triggered campaigns, database marketing Kindly share your resume on - renu.koli@fatakpay.com

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