CRM, Retention

13 hours ago

Mumbai, Maharashtra, India Antal International Full time

Job Opportunity: CRM, Retention & Loyalty Lead

About Us

We are one of India's leading lifestyle retailers, offering a diverse portfolio of homegrown and international footwear and fashion brands.

Role Overview

The CRM, Retention & Loyalty Lead will build and scale our retention roadmap, loyalty program, and lifecycle marketing strategy. You will lead a talented team, work cross-functionally with marketing, analytics, and retail, and own the platforms, campaigns, and metrics that define how customers engage with us across channels.

Key Responsibilities

  • Define and execute the CRM & Retention strategy aligned to business goals
  • Design and run omnichannel campaigns (Email, SMS, WhatsApp, Push, RCS) using tools like WebEngage, Clevertap, Capillary, Salesforce Marketing Cloud
  • Build personalized lifecycle journeys (welcome, repeat, churn prevention, winback)
  • Manage and evolve the loyalty program including benefits, gamification, and engagement initiatives
  • Partner with analytics teams for customer segmentation (RFM, AI/ML, cohort analysis)
  • Track performance metrics (repeat purchase, churn, incremental revenue, redemption rates) and run A/B tests to optimize campaigns
  • Lead and mentor a team of 3–4 CRM campaign managers, driving a performance-focused and data-driven culture

What We're Looking For

  • 5+ years in CRM, Retention, or Loyalty Marketing in B2C retail/e-commerce (fashion, lifestyle, or consumer brands preferred)
  • Proven expertise in customer lifecycle marketing and loyalty program management (points/milestones/gamification)
  • Strong knowledge of campaign tools (WebEngage, Clevertap, Capillary, Salesforce, MoEngage, etc.)
  • Analytical mindset with hands-on experience in data-driven personalization and campaign ROI measurement
  • Experience leading small teams and working cross-functionally
  • Familiarity with AI/ML models for churn prediction, propensity scoring, or personalization is a plus

Why Join Us

  • Be part of a heritage retail leader entering its next phase of digital-first growth
  • Shape the customer engagement strategy for millions of loyal shoppers
  • Work at the intersection of fashion, lifestyle, and technology, driving high-impact projects
  • A culture that values innovation, ownership, and customer-first thinking

Interested? Share your resume on eshita.mogal@antal.com and help us redefine customer loyalty in fashion retail.

  • CRM, Retention

    5 days ago

    Mumbai, Maharashtra, India Antal International Full time

    Job Opportunity: CRM, Retention & Loyalty Lead About Us We are one of India's leading lifestyle retailers, offering a diverse portfolio of homegrown and international footwear and fashion brands. Role Overview The CRM, Retention & Loyalty Lead will build and scale our retention roadmap, loyalty program, and lifecycle marketing strategy. You will lead a...

  • Senior CRM and Retention Strategist

    1 day ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 19,40,000 - ₹ 25,17,000

    Customer Loyalty and Retention ProfessionalWe are seeking a seasoned Customer Loyalty and Retention Professional to lead the development and execution of our retention roadmap, loyalty program, and lifecycle marketing strategy.About UsThis is a key role in cultivating customer loyalty and retention for a leading lifestyle retailer. The ideal candidate will...

  • Customer Retention Manager

    23 hours ago

    Mumbai, Maharashtra, India beBeeRetention Full time ₹ 6,00,000 - ₹ 10,00,000

    Job Title: Customer Retention ManagerWe are seeking an experienced professional to oversee customer retention efforts and develop strategies to increase customer lifetime value.Key Responsibilities:Own the loyalty program across our website, ensuring a seamless user experience.Design and execute remarketing campaigns via email, WhatsApp, and other channels...

  • Retention Marketing

    2 weeks ago

    Mumbai, Maharashtra, India Nua Full time

    About Nua: Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women's wellness in India. Starting with our innovative, chemical-free and India's only fully customizable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with...

  • Retention Marketing

    2 weeks ago

    Mumbai, Maharashtra, India Nua Full time

    About Nua: Nua is a venture-funded, direct-to-consumer (D2C) brand transforming women's wellness in India. Starting with our innovative, chemical-free and India's only fully customizable sanitary pads, we are on a mission to develop holistic and personalized solutions for solving real problems that women face. We do this by building a wellness platform with...

  • CRM & Loyalty Lead

    13 hours ago

    Mumbai, Maharashtra, India Antal International Full time

    Job Opportunity: CRM & Loyalty LeadAbout UsWe are one of India's leading lifestyle retailers, offering a diverse portfolio of homegrown and international footwear and fashion brands.Role OverviewThe CRM, Retention & Loyalty Lead will build and scale our retention roadmap, loyalty program, and lifecycle marketing strategy. You will lead a talented team, work...

  • CRM & Loyalty Lead

    3 hours ago

    Mumbai, Maharashtra, India Antal International Full time

    Job Opportunity: CRM & Loyalty Lead About Us We are one of India's leading lifestyle retailers, offering a diverse portfolio of homegrown and international footwear and fashion brands. Role Overview The CRM, Retention & Loyalty Lead will build and scale our retention roadmap, loyalty program, and lifecycle marketing strategy. You will lead a...

  • CRM Business Development Manager

    2 days ago

    Mumbai, Maharashtra, India beBeecrm Full time ₹ 18,00,000 - ₹ 25,00,000

    Job Title: CRM Strategic LeaderWe are seeking a seasoned professional to lead our Customer Relationship Management efforts and develop strategies to drive customer retention and loyalty. The ideal candidate will have extensive experience in CRM, strong analytical skills, and excellent communication abilities.Develop and execute a customer retention and...

  • Retention Manager

    4 weeks ago

    Mumbai, Maharashtra, India Truemeds Full time

    Role: Assistant Manager - Growth Marketing & Retention (Customer Life cycle Management) Location: Powai, Mumbai ( ) Kindly note that this will be a Work form Office Opportunity Working days: 5 days working (Monday to Friday) Position Overview: We are looking for a Retention Marketing Manager (CLM) to lead and accelerate our efforts around engaging and...

  • Retention Manager

    2 weeks ago

    Mumbai, Maharashtra, India Truemeds Full time

    Role: Assistant Manager - Growth Marketing & Retention (Customer Life cycle Management) Location: Powai, Mumbai ( ) Kindly note that this will be a Work form Office Opportunity Working days: 5 days working (Monday to Friday) Position Overview: We are looking for a Retention Marketing Manager (CLM) to lead and accelerate our efforts around engaging and...