Customer Retention Specialist

16 hours ago


Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 1,99,99,999

As a seasoned CRM Marketing Lead, you will be responsible for owning and optimizing customer lifecycle communications across multiple channels.

This includes Web Push Notifications, App Push Notifications, Email Marketing, SMS Marketing, and WhatsApp Marketing.

The ideal candidate will have a proven track record in CRM strategy execution, marketing automation, and performance tracking.

A successful CRM strategist will develop and execute a comprehensive multi-channel CRM strategy to engage, retain, and reactivate customers.

You will monitor retention metrics, identify opportunities to improve repeat purchase rates, and support the development and promotion of the customer loyalty program.

To succeed in this role, you will set KPIs for each CRM channel, ensure campaigns meet or exceed performance goals, and conduct A/B testing to optimize message copy, design, timing, and targeting.

You will analyze campaign performance data to derive actionable insights for continuous improvement.

Candidates should also have strong collaboration skills, working closely with content and design teams to ensure all communications are visually engaging and brand-compliant.

Additionally, you will partner with product and tech teams to improve CRM tools, integrations, and data flows, and align with performance marketing to ensure consistency between acquisition and retention.

  • Key Responsibilities:
  • Owning and optimizing customer lifecycle communications
  • Developing and executing a comprehensive multi-channel CRM strategy
  • Monitoring retention metrics and identifying opportunities for improvement
  • Analyzing campaign performance data


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