CRO & Retention Strategist

3 weeks ago

Mumbai, Maharashtra, India Schbang Full time

Job Title: Growth Executive

Location: Lower Parel, Mumbai

Experience: 1–3 Years

Department: Growth / Strategy

Job Summary

We are seeking a Growth Executive with strong expertise in website analysis, CRO, and retention marketing . This role involves identifying bottlenecks in the digital customer journey, building data-backed strategies to improve conversions, and driving long-term customer engagement. The ideal candidate is a mix of analytical problem-solver and strategic thinker , passionate about optimizing growth levers across acquisition, conversion, and retention.

Key Responsibilities

  • Conduct website and funnel analysis to identify gaps in user experience and opportunities for improvement.
  • Develop CRO strategies including A/B testing, landing page optimization, and user journey enhancements.
  • Partner with design, performance, and tech teams to implement and measure CRO initiatives.
  • Build and execute retention marketing strategies (email, CRM, loyalty, remarketing) to maximize LTV.
  • Recommend improvements on website architecture, messaging, and content to boost engagement and conversions.
  • Monitor key growth metrics (activation, churn, retention, conversion rates) and share actionable insights with stakeholders.
  • Stay updated on CRO frameworks, retention models, and marketing automation tools to bring innovation into campaigns.
  • Collaborate with cross-functional teams to ensure growth strategies align with overall business objectives.

Requirements

  • Bachelor's/Master's in Marketing, Business, or related field.
  • 1+ years of experience in growth, digital marketing, or CRO-focused roles (agency/consulting preferred).
  • Strong understanding of CRO principles, website analytics, and user funnel optimization .
  • Hands-on knowledge of tools like GA4, VWO, Hotjar, HubSpot, Salesforce, or similar .
  • Exposure to retention marketing tactics (email workflows, CRM, remarketing campaigns).
  • Strong analytical mindset with ability to turn data into strategic recommendations .
  • Excellent communication and collaboration skills to work with creative, tech, and client teams.

What We Offer

  • Chance to own growth strategies across website, CRO, and retention.
  • Opportunity to work directly with brand stakeholders and influence business outcomes.
  • Hands-on exposure to leading MarTech and CRO tools .
  • A culture that values strategic thinking, experimentation, and learning .

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