CRM, Retention

4 weeks ago


Mumbai, Maharashtra, India Antal International Full time

Job Opportunity: CRM, Retention & Loyalty Lead

About Us

We are one of India's leading lifestyle retailers, offering a diverse portfolio of homegrown and international footwear and fashion brands.

Role Overview

The CRM, Retention & Loyalty Lead will build and scale our retention roadmap, loyalty program, and lifecycle marketing strategy. You will lead a talented team, work cross-functionally with marketing, analytics, and retail, and own the platforms, campaigns, and metrics that define how customers engage with us across channels.

Key Responsibilities

  • Define and execute the CRM & Retention strategy aligned to business goals
  • Design and run omnichannel campaigns (Email, SMS, WhatsApp, Push, RCS) using tools like WebEngage, Clevertap, Capillary, Salesforce Marketing Cloud
  • Build personalized lifecycle journeys (welcome, repeat, churn prevention, winback)
  • Manage and evolve the loyalty program including benefits, gamification, and engagement initiatives
  • Partner with analytics teams for customer segmentation (RFM, AI/ML, cohort analysis)
  • Track performance metrics (repeat purchase, churn, incremental revenue, redemption rates) and run A/B tests to optimize campaigns
  • Lead and mentor a team of 3–4 CRM campaign managers, driving a performance-focused and data-driven culture

What We're Looking For

  • 5+ years in CRM, Retention, or Loyalty Marketing in B2C retail/e-commerce (fashion, lifestyle, or consumer brands preferred)
  • Proven expertise in customer lifecycle marketing and loyalty program management (points/milestones/gamification)
  • Strong knowledge of campaign tools (WebEngage, Clevertap, Capillary, Salesforce, MoEngage, etc.)
  • Analytical mindset with hands-on experience in data-driven personalization and campaign ROI measurement
  • Experience leading small teams and working cross-functionally
  • Familiarity with AI/ML models for churn prediction, propensity scoring, or personalization is a plus

Why Join Us

  • Be part of a heritage retail leader entering its next phase of digital-first growth
  • Shape the customer engagement strategy for millions of loyal shoppers
  • Work at the intersection of fashion, lifestyle, and technology, driving high-impact projects
  • A culture that values innovation, ownership, and customer-first thinking

Interested? Share your resume on and help us redefine customer loyalty in fashion retail.


  • Crm, Retention

    3 weeks ago


    Mumbai, Maharashtra, India Antal International Full time

    Job Opportunity: CRM, Retention & Loyalty Lead About Us We are one of India's leading lifestyle retailers, offering a diverse portfolio of homegrown and international footwear and fashion brands.Role Overview The CRM, Retention & Loyalty Lead will build and scale our retention roadmap, loyalty program, and lifecycle marketing strategy.You will lead a...

  • CRM, Retention

    3 weeks ago


    Mumbai, Maharashtra, India Antal International Full time

    Job Opportunity: CRM, Retention & Loyalty LeadAbout Us We are one of India's leading lifestyle retailers, offering a diverse portfolio of homegrown and international footwear and fashion brands.Role Overview The CRM, Retention & Loyalty Lead will build and scale our retention roadmap, loyalty program, and lifecycle marketing strategy. You will lead a...


  • Mumbai, Maharashtra, India Hirepal Full time ₹ 4,00,000 - ₹ 12,00,000 per year

    Responsibilities:* Manage CRM system, drive retention strategies.* Lead campaigns, segment customers, map journeys.* Analyze results, report insights.* Collaborate with marketing team on automation tools.


  • Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,50,00,000 - ₹ 1,99,99,999

    As a seasoned CRM Marketing Lead, you will be responsible for owning and optimizing customer lifecycle communications across multiple channels.This includes Web Push Notifications, App Push Notifications, Email Marketing, SMS Marketing, and WhatsApp Marketing.The ideal candidate will have a proven track record in CRM strategy execution, marketing automation,...


  • Mumbai, Maharashtra, India beBeeRetention Full time ₹ 75,00,000 - ₹ 1,00,00,000

    We are looking for a skilled Assistant Manager to strengthen our relationship with loyal customers. This role will focus on customer lifecycle management, personalization, loyalty, and repeat purchase growth across digital channels.Key ResponsibilitiesDesign and execute customer retention journeys: onboarding, engagement, repeat, cross-sell, win-back, and...


  • Mumbai, Maharashtra, India beBeeRetention Full time ₹ 80,00,000 - ₹ 1,50,00,000

    Job Title: Customer Retention Specialist">We are seeking a skilled Customer Retention Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing strategies to improve customer retention and drive business growth.">The ideal candidate will have prior experience in a CRM/marketing automation...


  • Mumbai, Maharashtra, India Schbang Full time

    Job Title: Growth Executive Location: Lower Parel, Mumbai Experience: 1–3 Years Department: Growth / Strategy Job Summary We are seeking a Growth Executive with strong expertise in website analysis, CRO, and retention marketing . This role involves identifying bottlenecks in the digital customer journey, building data-backed strategies to improve...


  • Mumbai, Maharashtra, India Soulflower Co Ltd Full time

    Location: Mumbai (Marol HQ) Reports To: Head of D2C & Retention Working days: Mon to Sat (6 full days) About Soulflower Soulflower is India's No.1 hair oil brand on Amazon and a leading natural beauty and wellness company. With global certifications (FDA, Ecocert, PETA) and clinical proof backing every product, we are building a trusted, authentic, and...


  • Mumbai, Maharashtra, India ReBid Full time ₹ 5,00,000 - ₹ 10,00,000 per year

    Role: Retention Marketing InternLocation: Mumbai, IndiaDuration: 6 MonthsAbout ReBid:Founded by entrepreneur Rajiv Dingra,  ReBid is the world's 1st Unified Marketing & Ad Operations platform, leveragingPeople + Product + AIto maximize advertising outcomes. We help brands simplify, scale, and supercharge their marketing through cutting-edge solutions and an...


  • Mumbai, Maharashtra, India FatakPay Full time

    Executive – Retention Campaign Execution Experience: 1–2 years CTC: ₹4–5 LPA Vacancy: 2 Kindly share your resume on - renu.koli@fatakpay.com Location: Mumbai (on-site, fulltime)Role Overview: At Fatakpay, we are building a financial super app for the underserved workforce, providing instant loans, insurance, and gold investments.A key focus for us is...