Retention Marketing Expert

4 weeks ago

Mumbai, Maharashtra, India K9 Vitality Full time
About K9 Vitality

K9 Vitality is one of India's fastest-growing D2C dog supplement brands , trusted by 25,000+ pet parents . We create vet-approved, natural supplements designed to give dogs healthier, happier lives.

Our mission goes beyond supplements—we're building a movement around pet wellness, loyalty, and community . Retention is at the heart of this mission. We don't just want customers; we want lifelong advocates who see K9 Vitality as a daily habit in their dog's health journey.

The Role

We are looking for a Retention Marketing Expert who can own and scale our retention engine across Email, WhatsApp, SMS, and Push Notifications . This is a full-time, remote role for someone who is obsessed with customer loyalty, LTV growth, and habit-building strategies in D2C e-commerce.

If you understand how to move customers from their first purchase → repeat purchase → loyalty → ultimate brand advocacy , this is the role where you'll get to put that playbook to work.

What You'll Do

Retention & Loyalty Strategy

  • Build a complete retention roadmap: flows, automations, and campaigns across Email, SMS, WhatsApp, and Push.
  • Design customer journeys that increase repeat purchases, shorten reorder cycles, and build habits that make supplements part of a pet parent's daily routine.
  • Move customers through loyalty phases—first-time → repeat → loyalist → advocate.

LTV Growth & Analytics

  • Track and optimize LTV, retention curves, churn, reorder intervals, and loyalty metrics .
  • Execute strategies to increase LTV by 30% in 60 days and 100%+ in 12 months .
  • Tie retention performance directly to cash flow and growth goals .

Copywriting & Campaign Execution

  • Write high-converting copy for emails, WhatsApp flows, and SMS that resonates emotionally with pet parents.
  • Create campaigns that mix education, storytelling, and direct response to drive action.
  • Test subject lines, hooks, offers, and storytelling angles relentlessly.

Systems, Tools & Automation

  • Build and manage advanced retention flows in Klaviyo, QuickReply, and equivalent platforms .
  • Use ChatGPT and automation tools to streamline workflows and generate insights.
  • Create and optimize reporting dashboards that give a real-time pulse of retention performance .

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