Sdr - Demand Generation Specialist (us Time Zone)
1 week ago
Campaign Execution & Optimization
•Plan, execute, and optimize B2 B email campaigns to generate qualified leads anddemand.
•Create, manage, and iterate Hub Spot sequences tailored for different audiencesegments.
•Manage cold outreach campaigns across email, , and phone, ensuring highdeliverability and engagement rates.2.
Lead Generation & Management
•Research, build, and enrich lead databases using tools like SalesNavigator, Apollo, Zoom Info, etc.
•Maintain clean, organized, and actionable CRM data in Hub Spot.
•Segment and prioritize leads for targeted outreach based on ICP criteria.3.
Sales Enablement Support
•Collaborate closely with the Head of Martech to execute sales sequences andimprove conversion rates.
•Assist in creating outbound messaging frameworks aligned with sales goals.
•Support cold calling efforts, understand sales methodologies (e.g., Sandler, SPIN,Challenger) and contribute to call strategies.4.
Reporting & Insights
•Track campaign performance metrics (open rates, CTR, reply rates, SQLconversions) and optimize accordingly.
•Provide weekly updates on campaign performance and pipeline health.RequirementsMust-Have Skills & Experience:● 2–4 years in demand generation, outbound marketing, or SDR/BDR roles targetingUS markets.
•Proven expertise in running email campaigns that generate measurable demand.
•Strong Hub Spot CRM & sequences experience.
•Hands-on experience with lead building and enrichment tools.
•Knowledge of outbound sales methodologies and cold outreach best practices.
•Comfort with working US hours from India (7 PM – 4 AM IST).Nice-to-Have:
•Cold calling experience targeting VP/C-level executives.
•Experience in martech, Saa S, or B2 B enterprise sales environments.
•Familiarity with marketing automation tools, deliverability optimization, andpersonalization strategies.
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