Demand Generation Specialist

At Branch we re transforming how brands and users interact across digital platforms Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI decrease wasted spend and eliminate siloed attribution Our Branch team consists of smart humble and collaborative people who value ownership over all Everything we do is centered around creating a great product team and company that lives and breathes our motto Build Together Grow Together Win Together About the Role We re hiring an Acquisition Program Specialist to execute monitor and optimize performance across paid media and inbound acquisition programs You ll be the hands-on partner to our Director of Acquisition Programs ensuring that campaigns don t just get planned but get launched QA d and iterated on with precision You ll work across platforms like LinkedIn Google Ads and etc implementing campaigns managing budgets analyzing performance and making sure our routing UTMs and landing experiences are firing cleanly If you re detail-oriented love tinkering with ad setups and want to level up by working closely with Growth and RevOps leaders - this role is for you What You ll Do Launch and manage paid campaigns across LinkedIn Google Ads and Meta and others as needed Build and QA campaigns audiences and UTMs to ensure proper tracking and targeting Monitor daily weekly performance and flag opportunities to pause scale or iterate Write clear structured campaign briefs outlining targeting objectives budget and creative inputs Partner with the Director of Acquisition Programs to implement test structures A B cohort etc Maintain organized reporting views in Looker Google Sheets or ad platform dashboards Create monthly performance summaries with business-relevant insights and recommended optimizations Support inbound routing QA - ensuring leads land in the right places with the right metadata Maintain a log of campaign launches changes and learnings to feed into team retros Partner with SDR Enablement to ensure campaign context and follow-up messaging are aligned Troubleshoot and escalate issues related to ad delivery routing or CRM anomalies What You Bring 2-4 years of experience in performance marketing ad operations or demand gen Hands-on experience launching paid campaigns in LinkedIn and Google Ads Familiarity with UTM strategy CRM MAP systems e g Salesforce Marketo and lead routing basics Strong attention to detail - you double-check your work before it goes live Comfort working in Google Sheets cross-referencing data across multiple platforms A learning mindset - you re eager to build skillsets in experimentation funnel optimization and B2B growth Preferred Experience with advertising platforms audience targeting and creative versioning Familiarity with routing and attribution tools Ability to write clear and actionable campaign briefs and reporting summaries Background in B2B SaaS especially mobile martech adtech or analytics tools Experience working closely with global teams and adapting programs to multiple region Familiarity with Google Campaign Manager GA4 Influ2 and similar tools This role will be based at our Bengaluru KA office and follows a Hybrid schedule that will be aligned with our Return to Office guidelines The salary range provided represents base compensation and does not include potential equity which is available for qualifying positions At Branch we are committed to the well-being of our team by offering a comprehensive benefits package From health and wellness programs to paid time off and retirement planning options we provide a range of benefits for qualified employees For detailed information on the benefits specific to your position please consult with your recruiter Branch is an equal opportunity employer All applicants will be considered for employment without attention to race color religion sex sexual orientation gender identity national origin veteran or disability status If you think you d be a good fit for this role we d love for you to apply At Branch we strive to create an inclusive culture that encourages people from all walks of life to bring their unique diverse perspectives to work We aim every day to build an environment that empowers us all to do the best work of our careers and we can t wait to show you what we have to offer A little bit about us is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams trusted to maximize the value of their evolving digital strategies The Branch platform provides a seamless experience across paid and organic on all channels and platforms online and offline to eliminate friction and drive valuable action at the moments of highest intent With Branch businesses gain accurate mobile measurement and insights into user interactions enabling them to drive conversions engagement and more intelligent marketing spend Branch is an award-winning employer headquartered in Mountain View CA World-class brands like Instacart Western Union NBCUniversal Zocdoc and Sephora acquire users retain customers and drive more conversions with Branch Candidate Privacy Information For more information on the data that Branch will collect through your application and how we use share delete and retain that information as part of our recruitment and employment efforts please see our