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Growth: Demand Generation Specialist
2 weeks ago
About TrueFoundry
TrueFoundry is an enterprise-grade AI/ML platform that empowers teams to build, deploy, and scale GenAI and ML applications — faster and more securely — across cloud, on-prem, or hybrid infrastructure. Backed by
Intel Capital
,
peak xv(formerly sequoia)
we power industry leaders like
NVIDIA, Merck, and Synopsys
.
Role Overview:
You will play a critical role in building and nurturing a healthy sales pipeline with highly qualified opportunities in specific verticals and geographies through targeted demand generation strategies. This role will require you to design, execute, and optimize multi- channel campaigns, driving interest and engagement for TrueFoundry's AI/ML offerings and enabling the sales team to convert opportunities into long-term customers.
Key Responsibilities:
- Plan, develop, and execute multi-channel demand generation campaigns (including cold calls, email campaigns, content marketing, digital outreach, and events) to generate qualified leads and drive sales for TrueFoundry's offerings.
- Nurture potential customers through personalized engagement, including product demos, sharing case studies, and providing whitepapers to accelerate interest and movement through the funnel.
- Build and maintain a robust pipeline by driving top-of-funnel activities with targeted outreach, discovery meetings, and qualification exercises to identify and create new opportunities.
- Collaborate closely with sales teams post-qualification to develop 'win plans' that maximize conversion rates.
- Maintain a deep understanding of True Foundry's solutions to tailor messaging effectively for specific customer needs and objectives.
- Partner with Solutions and Product teams to share customer feedback and insights to improve campaigns and go-to-market strategies.
- Act as a brand evangelist for True Foundry across LinkedIn, industry forums, and relevant platforms to enhance visibility and engagement.
- Track and report on campaign performance metrics, optimizing strategies for continuous improvement.
Must Have:
- 5–8 years of experience in Business Development, Inside Sales, or Demand Generation roles.
- Excellent English communication skills with a neutral or global accent.
- Proven experience selling Software Products, SaaS, Analytics, or AI/ML-driven solutions to global markets.
- Demonstrated track record of achieving or exceeding sales quotas on a quarterly and yearly basis.
- Strong ability to network and engage with C-level, VP, and Director-level stakeholders in enterprise organizations.
- Experience working in fast-paced, high-growth technology environments.
Why Join TrueFoundry
- Build TrueFoundry's Marketing function from the ground up — with founders and GTM leaders fully invested.
- Join a Series A-backed company shaping the future of AI application infrastructure.
- Work on real-world, high-impact problems across multiple industries
- Collaborate directly with founders and early leadership on shaping company and product direction
- Enjoy a flexible, ownership-driven work environment with rapid career growth
- Weekly learning sessions, team-building activities, and startup mentorship opportunities
- Learning credits
and resources to help you grow your technical and professional skills
