GSI Program Enablement Manager

WHAT YOU DO AT AMD CHANGES EVERYTHING At AMD, our mission is to build great products that accelerate next-generation computing experiences—from AI and data centers, to PCs, gaming and embedded systems. Grounded in a culture of innovation and collaboration, we believe real progress comes from bold ideas, human ingenuity and a shared passion to create something extraordinary. When you join AMD, you’ll discover the real differentiator is our culture. We push the limits of innovation to solve the world’s most important challenges—striving for execution excellence, while being direct, humble, collaborative, and inclusive of diverse perspectives. Join us as we shape the future of AI and beyond. Together, we advance your career. The Role: AMD is seeking dynamic professionals to lead strategic Go-To-Market (GTM) Marketing & Enablement Manager to lead partner marketing and sales enablement initiatives for our Global System Integrator (GSI) partners. This role will be instrumental in driving joint go-to-market strategies, accelerating partner-led revenue, and enabling GSI sales teams with AMD’s value proposition across key verticals and solutions. GTM Enablement: Develop and execute enablement programs tailored to GSI partner sales, practices and CoE teams. Create and deliver training plans, playbooks, and solution briefs aligned with AMD’s product portfolio. Collaborate with product and technical teams to ensure accurate and compelling messaging. Track and measure enablement effectiveness through KPIs and feedback loops. Partner Marketing: Design and implement joint marketing campaigns with GSI partners to drive awareness and demand. Manage co-branded content creation, digital campaigns, and event sponsorships. Align marketing efforts with AMD’s global and regional GTM strategies. Monitor campaign performance and optimize for ROI. GSI Partner Engagement: Serve as the primary marketing and enablement liaison for assigned GSI partners. Build strong relationships with partner marketing and sales teams. Support strategic planning and quarterly business reviews (QBRs). Identify new opportunities for collaboration and growth. Cross-Functional Collaboration: Work closely with AMD’s sales, product, and corporate & regional marketing teams. Coordinate with global partner marketing and enablement teams to ensure consistency. Collaborate with internal finance, marketing operations and procurement (if needed) to manage the funding plans approved for the GSI partners Interface with external agencies and vendors as needed. Qualifications: 10+ years of experience in sales enablement, partner marketing, or GTM roles in the tech industry. Proven success in managing strategic partnerships, preferably with GSIs. Strong understanding of B2B marketing, sales processes, and enterprise technology. Excellent communication, project management, and stakeholder engagement skills. Ability to work in a fast-paced, matrixed environment. Preferred Experience: Familiarity with AMD’s product portfolio (CPUs, GPUs, AI, Data Center solutions). Experience with marketing automation tools, CRM systems, and partner portals. Global exposure and ability to work across time zones and cultures. #LI-NS2 Benefits offered are described: AMD benefits at a glance. AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.The Role: AMD is seeking dynamic professionals to lead strategic Go-To-Market (GTM) Marketing & Enablement Manager to lead partner marketing and sales enablement initiatives for our Global System Integrator (GSI) partners. This role will be instrumental in driving joint go-to-market strategies, accelerating partner-led revenue, and enabling GSI sales teams with AMD’s value proposition across key verticals and solutions. GTM Enablement: Develop and execute enablement programs tailored to GSI partner sales, practices and CoE teams. Create and deliver training plans, playbooks, and solution briefs aligned with AMD’s product portfolio. Collaborate with product and technical teams to ensure accurate and compelling messaging. Track and measure enablement effectiveness through KPIs and feedback loops. Partner Marketing: Design and implement joint marketing campaigns with GSI partners to drive awareness and demand. Manage co-branded content creation, digital campaigns, and event sponsorships. Align marketing efforts with AMD’s global and regional GTM strategies. Monitor campaign performance and optimize for ROI. GSI Partner Engagement: Serve as the primary marketing and enablement liaison for assigned GSI partners. Build strong relationships with partner marketing and sales teams. Support strategic planning and quarterly business reviews (QBRs). Identify new opportunities for collaboration and growth. Cross-Functional Collaboration: Work closely with AMD’s sales, product, and corporate & regional marketing teams. Coordinate with global partner marketing and enablement teams to ensure consistency. Collaborate with internal finance, marketing operations and procurement (if needed) to manage the funding plans approved for the GSI partners Interface with external agencies and vendors as needed. Qualifications: 10+ years of experience in sales enablement, partner marketing, or GTM roles in the tech industry. Proven success in managing strategic partnerships, preferably with GSIs. Strong understanding of B2B marketing, sales processes, and enterprise technology. Excellent communication, project management, and stakeholder engagement skills. Ability to work in a fast-paced, matrixed environment. Preferred Experience: Familiarity with AMD’s product portfolio (CPUs, GPUs, AI, Data Center solutions). Experience with marketing automation tools, CRM systems, and partner portals. Global exposure and ability to work across time zones and cultures. #LI-NS2Benefits offered are described: AMD benefits at a glance. AMD does not accept unsolicited resumes from headhunters, recruitment agencies, or fee-based recruitment services. AMD and its subsidiaries are equal opportunity, inclusive employers and will consider all applicants without regard to age, ancestry, color, marital status, medical condition, mental or physical disability, national origin, race, religion, political and/or third-party affiliation, sex, pregnancy, sexual orientation, gender identity, military or veteran status, or any other characteristic protected by law. We encourage applications from all qualified candidates and will accommodate applicants’ needs under the respective laws throughout all stages of the recruitment and selection process.