Performance Marketing

3 days ago

Greater Bengaluru Area, India Deconstruct Full time

JD - Associate - Ecommerce ADs (Amazon & Flipkart) About Deconstruct : Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We simplify skincare using transparency, data, and proven ingredients. With a strong presence in India’s D2C and marketplace ecosystem, we’re looking for an analytical and detail-oriented professional to scale our performance on Amazon & Flipkart. Role Overview: We are seeking an E-commerce Ads Associate who will be responsible for managing and optimizing Amazon Ads & Flipkart Ads to drive sales, improve visibility, and achieve performance targets. The ideal candidate must have strong analytical skills and hands-on experience with marketplace advertising. Responsibilities: ● Execute and optimize paid ad campaigns on Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and Flipkart PLA/PPH campaigns . ● Manage campaign budgets, keyword bidding, and targeting to achieve platform KPIs (ROAS, CTR, CVR, ACoS). ● Allocate SKU-level budgets to maximize sales of priority products and ensure efficient scaling. ● Track daily campaign metrics — spend, impressions, clicks, conversions, sales, and ACoS/TACoS. ● Analyze keyword- and product-level performance to identify optimization opportunities. ● Monitor organic vs. paid share , ad rank, SERP position, and share of voice to guide improvements. ● Build and refine keyword strategies — branded, generic, competitor, and long-tail keywords. ● Plan monthly budgets aligned with sale events, promotions, deal periods, and new launches. ● Ensure correct creatives, copies, and ASIN/SKU mapping for all ad formats. ● Test new ad types, beta features, and experiments to enhance efficiency and scale. ● Create and maintain daily/weekly/monthly performance reports with actionable insights. Qualifications: ● Bachelor’s degree in Marketing, Business, or related field. ● 1–2 years of hands-on experience in Amazon Ads and/or Flipkart Ads (mandatory). ● Strong understanding of marketplace metrics — CTR, CVR, ROAS, ACoS, TACoS. ● Proficiency in Excel/Google Sheets — formulas, pivot tables, data analysis. ● Analytical, detail-oriented, and comfortable working with large datasets. ● Strong communication skills and ability to work with cross-functional teams. Preferred Skills (Good to Have): ● Prior experience in FMCG or Beauty & Personal Care. ● Familiarity with Amazon/FK automation tools, keyword tools, or marketplace analytics platforms.

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