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MarTech Lead Consultant

3 months ago

Mumbai, India eClerx Full time

About the Role- MarTech Principal Lead Consultant


The MarTech Principal Lead Consultant will be responsible for leading a large team, integrating advanced technologies, and delivering Martech solutions aligned with the client's business objectives. The role involves enhancing customer experience, optimizing marketing campaigns, and ensuring industry standards compliance.


Responsibilities

  • Strategy roadmap planning/consulting for Digital Marketing (Adobe suite et al)
  • Planning integration of tools within Analytics stack
  • Experience in Adobe Marketing Cloud Expert (Adobe Analytics, Adobe Launch, Adobe Audience Manager, Adobe Target, Adobe experience platform, Customer journey analytics, etc.)
  • Digital analytics implementation experience with Adobe Analytics on Web and Mobile Platform
  • Proficiency in managing and analyzing large data sets using ETL tools like Informatica, datastage, Talend
  • Deep experience in coding using Data Store APIs and query languages
  • Hands-on industry experience in development, including extensive experience with Data Platforms, cloud, and Big Data
  • Experience defining analytics tracking requirements and guiding developers through implementation
  • Helping business innovate through data-driven decision-making
  • Expertise in Adobe Analytics Tag implementation using Launch/AEP Web SDK or similar tools
  • Strong analytical, quantitative, and problem-solving skills
  • Performing metrics implementation tests and ensuring global standards utilization
  • Understanding of TMS architecture and functioning
  • Ability to translate business requirements into solutions
  • Creating Test Cases for adobe Implementation and performing tests/tag audit in UAT/PROD
  • Providing Post Implementation support to business users
  • Writing Technical specifications for new Implementations


Qualifications

  • Bachelor's degree in Engineering or computer science
  • Any Specialized training, certification


Required Skills

  • Technically sound solutions architect
  • Proficiency in Adobe Marketing Cloud
  • Demonstrated understanding of data governance and data quality
  • Experience in coding and data analysis
  • Strong communication and leadership skills


Preferred Skills

  • Mobile app tagging and tracking experience with Adobe Analytics
  • Strong service orientation with a proven track record of working with multiple stakeholders
  • Domain knowledge of various industries such as Banking, Retail, ecommerce, etc.
  • Design and develop reports using tableau/Power BI or Excel dashboards
  • Collect, organize, and analyze large data sets for meaningful dashboards


Interested candidates can send their updated resumes to